KIEHL'S DO YOURSELF PROUD Trademark

Trademark Overview


On Wednesday, November 2, 2022, a trademark application was filed for KIEHL'S DO YOURSELF PROUD with the United States Patent and Trademark Office. The USPTO has given the KIEHL'S DO YOURSELF PROUD trademark a serial number of 97659054. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Tuesday, May 14, 2024. This trademark is owned by L'Oreal USA Creative, Inc.. The KIEHL'S DO YOURSELF PROUD trademark is filed in the Cosmetics & Cleaning Products, Advertising, Business and Retail Services, and Insurance & Financial Services categories with the following description:

Non-medicated skincare and body care preparations, cosmetics, toiletries, perfumery, sun care preparations, and hair care preparations; non-medicated skin care preparations for personal use with all or a percentage of proceeds being donated to organizations that assist members of the LGBTQIA+ community

Charitable services, namely, providing financial assistance and financial sponsorship of programs and the services of other organizations that assist members of the LGBTQIA+ community

Retail store services and online retail store services featuring cosmetics, toiletries, perfumery, non-medicated skincare and body care preparations, sun care preparations, and hair care preparations; promoting public awareness of the LGBTQIA+ community and the interests of the LGBTQIA+ community
kiehl's do yourself proud

General Information


Serial Number97659054
Word MarkKIEHL'S DO YOURSELF PROUD
Filing DateWednesday, November 2, 2022
Status730 - FIRST EXTENSION - GRANTED
Status DateTuesday, May 14, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 19, 2023

Trademark Statements


Goods and ServicesNon-medicated skincare and body care preparations, cosmetics, toiletries, perfumery, sun care preparations, and hair care preparations; non-medicated skin care preparations for personal use with all or a percentage of proceeds being donated to organizations that assist members of the LGBTQIA+ community
Goods and ServicesCharitable services, namely, providing financial assistance and financial sponsorship of programs and the services of other organizations that assist members of the LGBTQIA+ community
Goods and ServicesRetail store services and online retail store services featuring cosmetics, toiletries, perfumery, non-medicated skincare and body care preparations, sun care preparations, and hair care preparations; promoting public awareness of the LGBTQIA+ community and the interests of the LGBTQIA+ community

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, November 20, 2022
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, November 20, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSunday, November 20, 2022
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Saturday, November 5, 2022NEW APPLICATION ENTERED
Sunday, November 20, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, August 14, 2023ASSIGNED TO EXAMINER
Wednesday, August 16, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 19, 2023PUBLISHED FOR OPPOSITION
Tuesday, September 19, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 14, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, August 30, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 14, 2024SOU EXTENSION 1 FILED
Tuesday, May 14, 2024SOU EXTENSION 1 GRANTED
Tuesday, May 14, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, January 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP