Downloadable computer software for participating in, administering, and managing customer loyalty and rewards programs; downloadable software for customer loyalty program for acquiring, engaging and retaining customers; downloadable computer application software for mobile phones, namely, software for allowing users to perform payment transactions; downloadable payment software for electronic payment processing; downloadable online payment software for routing, verifying, integrating, process...

Administration of a customer loyalty reward program providing free or discounted convenience store items, gasoline and car wash services; providing incentive award programs for customers through the issuance of customer loyalty cards