| Serial Number | 99429206 |
| Word Mark | KEHE |
| Filing Date | Monday, October 6, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, October 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the letters KeHE to the right and the shape of a globe to the left side. |
| Goods and Services | Downloadable publications, namely, magazines, in the field of food and beverage products and related goods and services |
| Goods and Services | Supply chain logistics and reverse logistics services, namely, storage, transportation and delivery of goods for others by air, rail, ship or truck; warehousing services |
| Goods and Services | Printed publications, namely, magazines in the field of food and beverage products and related goods and services |
| Goods and Services | Charitable services, namely, providing financial sponsorship for public service and outreach organizations |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Business consulting services in the field of health food stores, grocery retailers, food suppliers; Charitable services, namely, organizing and providing volunteer workers to public service and outreach organizations; Promoting the goods of others, namely, natural, organic, and specialty foods, vitamins, minerals and supplements, and health and beauty care products from minority, including LGBTBE, veteran and women owned vendors, suppliers, and manufacturers, by providing information regarding discounts, coupons, rebates, vouchers and special offers for the goods of others, all as part of an initiative to encourage and promote minority, including LGBTBE, veteran and women owned vendors, suppliers, and manufacturers of the aforementioned goods; conducting, arranging, and organizing business meetings in the field of natural, organic, and specialty foods, vitamins, minerals and supplements, and health and beauty care products to promote supply chain diversity and promote minority, including LGBTBE, veteran and woman owned vendors, suppliers, and manufacturers of the aforementioned products; arranging and conducting business conferences in the field of food and beverage products; Conducting, arranging, and organizing business conferences in the field of natural, organic, and specialty foods, vitamins, minerals and supplements, and health and beauty care products to promote supply chain diversity and promote minority, including LGBTBE, veteran and woman owned vendors, suppliers, and manufacturers of the aforementioned products; online marketplace where suppliers and retailers connect, sell, and purchase products, hold promotional events and special deals; Provision of an online marketplace for buyers and sellers of natural and specialty foods and related products; Business consulting services to early stage brands; Transportation logistics services, namely, import services, warehousing services, arranging the transportation of goods for others, planning and scheduling shipments for users of transportation services; Administration of a discount program for enabling advertisers to obtain discounts on advertising services; Administration of a discount program, namely, negotiating with providers of advertising services to enable participating businesses to obtain discounts on services; business services, namely, administering and conducting a referral program which connects businesses with potential advertisers; Administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services |
| Goods and Services | analysis and evaluation of charitable activities and charitable giving of manufacturers of products, including organic and natural foods, vitamins, minerals and supplements, and health and beauty care products, to determine conformity with certification standards and to promote charitable activity by such manufacturers; Providing temporary use of non-downloadable computer software for performing product service level monitoring, analysis, and reporting as it pertains to the purchasing and distribution of natural and specialty foods and related products |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, June 1, 2016 |
| First Use In Commerce Date | Wednesday, June 1, 2016 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, June 1, 2016 |
| First Use In Commerce Date | Wednesday, June 1, 2016 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, June 1, 2016 |
| First Use In Commerce Date | Wednesday, June 1, 2016 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 039 |
| First Use Anywhere Date | Wednesday, June 1, 2016 |
| First Use In Commerce Date | Wednesday, June 1, 2016 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, June 1, 2015 |
| First Use In Commerce Date | Monday, June 1, 2015 |
| Party Name | KeHE Distributors, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Naperville, IL 60563 |
| Event Date | Event Description |
| Monday, October 6, 2025 | NEW APPLICATION ENTERED |
| Monday, October 6, 2025 | APPLICATION FILING RECEIPT MAILED |