KEEPIN’ IT CRUNCHY SINCE 1921 Trademark
Trademark Overview
On Monday, May 18, 2026, a trademark application was filed for KEEPIN’ IT CRUNCHY SINCE 1921 with the United States Patent and Trademark Office. The USPTO has given the KEEPIN’ IT CRUNCHY SINCE 1921 trademark a serial number of 99829103. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, May 18, 2026. This trademark is owned by Utz Quality Foods, LLC. The KEEPIN’ IT CRUNCHY SINCE 1921 trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Potato-based snack foods; Potato chips
grain-based snack foods; wheat-based snack foods; corn-based snack foods; chocolate-based snack foods; pretzels; tortilla chips; popcorn; caramel popcorn; corn chips; puffed corn snacks; cheese flavored snacks, namely, cheese curls; cheese flavored snacks, namely puffed cheese balls; chocolate covered pretzels; white fudge covered pretzels; peanut butter-filled pretzels; snack mix consisting primarily of wheat-based snack foods; snack mix consisting primarily of corn based snack foods; snack mix consisting primarily of corn based snack foods and wheat based snack foods
General Information
| Serial Number | 99829103 |
| Word Mark | KEEPIN’ IT CRUNCHY SINCE 1921 |
| Filing Date | Monday, May 18, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, May 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | KEEPING IT CRUNCHY SINCE NINETEEN TWENTY ONE |
| Pseudo Mark | KEEPING IT CRUNCHY SINCE NINETEEN HUNDRED TWENTY ONE |
| Goods and Services | Potato-based snack foods; Potato chips |
| Goods and Services | grain-based snack foods; wheat-based snack foods; corn-based snack foods; chocolate-based snack foods; pretzels; tortilla chips; popcorn; caramel popcorn; corn chips; puffed corn snacks; cheese flavored snacks, namely, cheese curls; cheese flavored snacks, namely puffed cheese balls; chocolate covered pretzels; white fudge covered pretzels; peanut butter-filled pretzels; snack mix consisting primarily of wheat-based snack foods; snack mix consisting primarily of corn based snack foods; snack mix consisting primarily of corn based snack foods and wheat based snack foods |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 18, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 18, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Utz Quality Foods, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hanover, PA 17331
US |
Trademark Events
| Event Date | Event Description |
| Monday, May 18, 2026 | NEW APPLICATION ENTERED |
| Monday, May 18, 2026 | APPLICATION FILING RECEIPT MAILED |
