JACK DANIEL'S OLD NO. 7 BRAND AUGMENTED REALITY Trademark
Trademark Overview
On Tuesday, April 16, 2019, a trademark application was filed for JACK DANIEL'S OLD NO. 7 BRAND AUGMENTED REALITY with the United States Patent and Trademark Office. The USPTO has given the JACK DANIEL'S OLD NO. 7 BRAND AUGMENTED REALITY trademark a serial number of 88388047. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Sunday, December 21, 2025. This trademark is owned by Jack Daniel's Properties, Inc.. The JACK DANIEL'S OLD NO. 7 BRAND AUGMENTED REALITY trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of providing information regarding distilleries, and the history and process of making whiskey
General Information
| Serial Number | 88388047 |
| Word Mark | JACK DANIEL'S OLD NO. 7 BRAND AUGMENTED REALITY |
| Filing Date | Tuesday, April 16, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Sunday, December 21, 2025 |
| Registration Number | 5890585 |
| Registration Date | Tuesday, October 22, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 6, 2019 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | JACK DANIEL'S OLD NUMBER SEVEN BRAND AUGMENTED REALITY; JACK DANIEL'S OLD NO. SEVEN BRAND AUGMENTED REALITY |
| Description of Mark | The mark consists of a square filigree design. Inside the filigree are the stylized words "JACK DANIEL'S" arched over the words and numeral "OLD NO. 7 BRAND". The words and numeral "OLD NO. 7 BRAND" are enclosed within an oval with a filigree design around it. The oval and filigree design are above the stylized word "AUGMENTED". The word "AUGMENTED" is above the stylized word "REALITY". |
| Goods and Services | Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of providing information regarding distilleries, and the history and process of making whiskey |
| NOT AVAILABLE | "AUGMENTED REALITY" |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 2, 2019 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, April 15, 2019 |
| First Use In Commerce Date | Monday, April 15, 2019 |
Trademark Owner History
| Party Name | Jack Daniel's Properties, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94903 |
| Party Name | Jack Daniel's Properties, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94903 |
| Party Name | Jack Daniel's Properties, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94903 |
Trademark Events
| Event Date | Event Description |
| Friday, April 19, 2019 | NEW APPLICATION ENTERED |
| Thursday, May 2, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 3, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 20, 2019 | ASSIGNED TO EXAMINER |
| Friday, June 28, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 17, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 6, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 6, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 22, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 22, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 16, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, December 19, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, December 21, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Sunday, December 21, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
