IT'S NOT SIMPLY A DRINK. IT'S AN EMOTION. Trademark
Trademark Overview
On Wednesday, January 21, 2026, a trademark application was filed for IT'S NOT SIMPLY A DRINK. IT'S AN EMOTION. with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT SIMPLY A DRINK. IT'S AN EMOTION. trademark a serial number of 99607492. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, January 21, 2026. This trademark is owned by Cullari Vineyards and Winery, Inc. The IT'S NOT SIMPLY A DRINK. IT'S AN EMOTION. trademark is filed in the Wines & Spirits category with the following description:
Wine; White wine; Strawberry wine; Grape wine; Wine punch; Red wine; Mulled wine; Still wine; Wine spritzers; Sweet wine; Table wine; Sparkling fruit wine; Sparkling grape wine; Wine for Communion; Wine for sacrament; Kits for making wine; Black raspberry wine (Bokbunjaju); Aperitifs with a wine base; Alcoholic cocktails made of wine; Kits for making wine consisting of fresh grapes and chemicals for fermenting wine; Wines and fortified wines; Wines and sparkling wines; Wines; Sparkling wines; Port wines; Sweet wines; Table wines; Wines and liqueurs; Wine-based drinks; Wine-based beverages; Wine-based cocktails; Sparkling fruit wines
General Information
| Serial Number | 99607492 |
| Word Mark | IT'S NOT SIMPLY A DRINK. IT'S AN EMOTION. |
| Filing Date | Wednesday, January 21, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, January 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Wine; White wine; Strawberry wine; Grape wine; Wine punch; Red wine; Mulled wine; Still wine; Wine spritzers; Sweet wine; Table wine; Sparkling fruit wine; Sparkling grape wine; Wine for Communion; Wine for sacrament; Kits for making wine; Black raspberry wine (Bokbunjaju); Aperitifs with a wine base; Alcoholic cocktails made of wine; Kits for making wine consisting of fresh grapes and chemicals for fermenting wine; Wines and fortified wines; Wines and sparkling wines; Wines; Sparkling wines; Port wines; Sweet wines; Table wines; Wines and liqueurs; Wine-based drinks; Wine-based beverages; Wine-based cocktails; Sparkling fruit wines |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 21, 2026 |
| Primary Code | 033 |
| First Use Anywhere Date | Monday, January 1, 2007 |
| First Use In Commerce Date | Monday, January 1, 2007 |
Trademark Owner History
| Party Name | Cullari Vineyards and Winery, Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hershey, PA 17033-2660 |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 21, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 21, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 21, 2026 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, January 21, 2026 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |