| Serial Number | 90789786 |
| Word Mark | IT'S NOT EASY BEING CHEESY |
| Filing Date | Wednesday, June 23, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 26, 2023 |
| Registration Number | 7176937 |
| Registration Date | Tuesday, September 26, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 15, 2022 |
| Goods and Services | Cheese-flavored corn snacks; Corn-based snack foods |
| Pseudo Mark | IT IS NOT EASY BEING CHEESY |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 8, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, September 17, 1981 |
| First Use In Commerce Date | Thursday, September 17, 1987 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Tuesday, September 26, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 26, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, August 19, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, August 18, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, July 23, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, June 29, 2023 | USE AMENDMENT FILED |
| Sunday, July 23, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, June 29, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, April 20, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, April 18, 2023 | SOU EXTENSION 2 GRANTED |
| Tuesday, April 18, 2023 | SOU EXTENSION 2 FILED |
| Tuesday, April 18, 2023 | SOU TEAS EXTENSION RECEIVED |
| Friday, November 4, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, November 2, 2022 | SOU EXTENSION 1 GRANTED |
| Wednesday, November 2, 2022 | SOU EXTENSION 1 FILED |
| Wednesday, November 2, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, May 10, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 15, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 15, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 23, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, February 4, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 31, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, September 8, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 26, 2021 | NEW APPLICATION ENTERED |