| Serial Number | 90479926 |
| Word Mark | ITS NOT A LOGO ITS A LIFESTYLE |
| Filing Date | Thursday, January 21, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 30, 2021 |
| Registration Number | 6574705 |
| Registration Date | Tuesday, November 30, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 14, 2021 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of A circle border and an inner circle. In between the two circles at the top are the words "ITS NOT A LOGO" and at the bottom are "ITS A LIFESTYLE". In the center of the inner circle is a heart that has been ripped down the middle. |
| Goods and Services | Hats; Headbands; Headwear; Jeans; Lingerie; Pants; Scarves; Shirts; Shoes; Shorts; Socks; Sweaters; T-shirts; Undergarments; Underwear; Belts; Bottoms as clothing; Hoodies; Jackets; Sports bras; Sweat pants; Sweat shirts; Tank tops; Tops as clothing; Polo shirts |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 22, 2021 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, July 1, 2009 |
| First Use In Commerce Date | Thursday, February 14, 2019 |
| Party Name | Its not a logo Its a lifestyle LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30312 |
| Party Name | Its not a logo Its a lifestyle LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30312 |
| Party Name | Its not a logo Its a lifestyle LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30312 |
| Event Date | Event Description |
| Tuesday, January 11, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 11, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 11, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 30, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 14, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 14, 2021 | PUBLISHED FOR OPPOSITION |
| Thursday, August 26, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, August 11, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 4, 2021 | ASSIGNED TO EXAMINER |
| Friday, April 23, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 22, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, January 25, 2021 | NEW APPLICATION ENTERED IN TRAM |