IT'S NOT A BRAND! IT'S A LIFESTYLE! Trademark
Trademark Overview
On Thursday, April 2, 2026, a trademark application was filed for IT'S NOT A BRAND! IT'S A LIFESTYLE! with the United States Patent and Trademark Office. The USPTO has given the IT'S NOT A BRAND! IT'S A LIFESTYLE! trademark a serial number of 99741273. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, April 2, 2026. The IT'S NOT A BRAND! IT'S A LIFESTYLE! trademark is filed in the Clothing & Apparel Products category with the following description:
Clothing wraps
General Information
| Serial Number | 99741273 |
| Word Mark | IT'S NOT A BRAND! IT'S A LIFESTYLE! |
| Filing Date | Thursday, April 2, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, April 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | IT IS NOT A BRAND IT IS A LIFESTYLE |
| Goods and Services | Clothing wraps |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 2, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Thursday, April 2, 2026 |
| First Use In Commerce Date | Thursday, April 2, 2026 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Chicago, IL 60612
US |
Trademark Events
| Event Date | Event Description |
| Thursday, April 2, 2026 | NEW APPLICATION ENTERED |
| Thursday, April 2, 2026 | APPLICATION FILING RECEIPT MAILED |
