| Serial Number | 90597482 |
| Word Mark | IRRATIONAL LOYALTY |
| Filing Date | Tuesday, March 23, 2021 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 24, 2025 |
| Goods and Services | Promotional printed posters and souvenir programs concerning sports; printed books relating to the field of leadership and self-improvement |
| Goods and Services | Promotional item, namely, water bottles sold empty and mugs |
| Goods and Services | Promotional clothing, namely, t-shirts, hats, sweatshirts, and hoodies; athletic clothing, namely, bottoms, jackets, and shoes; sportswear in the nature of jackets, leggings, skirts, and jerseys; promotional headgear, namely, caps and baseball caps |
| Goods and Services | Promotional items and products, namely, promotional key chains |
| Goods and Services | Promotional items and products, namely, bags, namely, amenity bags sold empty, sport bags, travelling bags, men's clutch bags, and athletic bags |
| Goods and Services | Entertainment services, namely, providing podcasts in the field of leadership and self-improvement |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 28, 2021 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 28, 2021 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 28, 2021 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 28, 2021 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 28, 2021 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 1, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Vancouver, BC V5Y3P2 CA |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Vancouver, BC V5Y3P2 CA |
| Event Date | Event Description |
| Friday, March 26, 2021 | NEW APPLICATION ENTERED |
| Monday, June 28, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 27, 2021 | ASSIGNED TO EXAMINER |
| Thursday, October 28, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, October 28, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, October 28, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 31, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 31, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, January 1, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, January 23, 2022 | SUSPENSION LETTER WRITTEN |
| Sunday, January 23, 2022 | LETTER OF SUSPENSION E-MAILED |
| Sunday, January 23, 2022 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Sunday, January 23, 2022 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Sunday, January 23, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 24, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, February 12, 2022 | SUSPENSION LETTER WRITTEN |
| Saturday, February 12, 2022 | LETTER OF SUSPENSION E-MAILED |
| Saturday, February 12, 2022 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, August 19, 2022 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Friday, August 26, 2022 | SUSPENSION INQUIRY WRITTEN |
| Friday, August 26, 2022 | INQUIRY TO SUSPENSION E-MAILED |
| Friday, August 26, 2022 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Wednesday, February 15, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, May 26, 2023 | ASSIGNED TO LIE |
| Friday, May 26, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 26, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 29, 2023 | SUSPENSION LETTER WRITTEN |
| Monday, May 29, 2023 | LETTER OF SUSPENSION E-MAILED |
| Monday, May 29, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, December 7, 2023 | SUSPENSION INQUIRY WRITTEN |
| Thursday, December 7, 2023 | INQUIRY TO SUSPENSION E-MAILED |
| Thursday, December 7, 2023 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Monday, March 4, 2024 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Wednesday, March 6, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 6, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 6, 2024 | SUSPENSION LETTER WRITTEN |
| Wednesday, March 6, 2024 | LETTER OF SUSPENSION E-MAILED |
| Wednesday, March 6, 2024 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, January 10, 2025 | SUSPENSION INQUIRY WRITTEN |
| Friday, January 10, 2025 | INQUIRY TO SUSPENSION E-MAILED |
| Friday, January 10, 2025 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Thursday, February 27, 2025 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, March 3, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 3, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 11, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 11, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 2, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, May 2, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 2, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 9, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 9, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 9, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 21, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 18, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 24, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 24, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 19, 2025 | TEAS DELETE 1(B) BASIS RECEIVED |
| Monday, November 17, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |