| Serial Number | 99046652 |
| Word Mark | HONESTY BRUTAL |
| Filing Date | Wednesday, February 19, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 28, 2025 |
| Registration Number | 8001356 |
| Registration Date | Tuesday, October 28, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 9, 2025 |
| Goods and Services | Graphic T-shirts; Short-sleeved or long-sleeved t-shirts; T-shirts; Embroidered clothing, namely, T-shirts; Long jackets; Apparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Fleece jackets; Clothing jackets authenticated by non-fungible tokens (NFTs); Denim pants; Embroidered clothing, namely, pants; Jogging pants; Clothing for athletic use, namely, padded pants; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Gym pants; Crop pants; Dress pants; Dance pants; Yoga pants; Sports pants; Lounge pants; Clothing for babies, toddlers and children, treated with fire and heat retardants, namely, pajamas, jackets, shirts, pants, jumper coveralls; Women's clothing, namely, shirts, dresses, skirts, blouses; Dress shirts; Men's dress socks; Dress suits; Evening dresses; Knit dresses; Woven dresses; Tube dresses; Formalwear, namely, dresses, gowns, tuxedos, dinner jackets, trousers and footwear; Business wear, namely, suits, jackets, trousers, blazers, blouses, shirts, skirts, dresses and footwear; Wedding dresses; Tennis dresses; Skirts and dresses; Dressing gowns and bath robes; Dress shoes; Cocktail dresses; Men's socks; Japanese style socks (tabi); Ankle socks; Socks; Socks and stockings; Leather shoes; Bowling shoes; Ballet shoes; Women's shoes, namely, foldable flats; Dance shoes; Slip-on shoes; Shoe accessories, namely, fitted decorative covers for shoes |
| Description of Mark | The mark consists of the stylized wording "HONESTY BRUTAL" set against a shaded background. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 19, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Thursday, February 6, 2025 |
| First Use In Commerce Date | Saturday, February 8, 2025 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10003 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10003 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10003 |
| Party Name | Collective Z, L.L.C. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10003 |
| Party Name | Collective Z, L.L.C. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10003 |
| Party Name | Collective Z, L.L.C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10003 |
| Event Date | Event Description |
| Wednesday, February 19, 2025 | NEW APPLICATION ENTERED |
| Wednesday, February 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, July 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 24, 2025 | ASSIGNED TO EXAMINER |
| Friday, August 1, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, August 1, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, August 1, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, August 4, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 4, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 4, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 28, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 28, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |