| Serial Number | 79233152 |
| Word Mark | HOLILAND |
| Filing Date | Friday, December 8, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 18, 2018 |
| Registration Number | 5630151 |
| Registration Date | Tuesday, December 18, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 2, 2018 |
| Goods and Services | Cereal preparations, namely, cereal bars and cereal-based snack foods; bakery products; candy; crust of overcooked rice; farinaceous foods, namely, pasta, noodles, rice, and polenta; pastries; ice cream; coffee based beverages; soya flour; seasonings |
| Description of Mark | The mark consists of the Chinese characters "HAO LI LAI" and the wording "HOLILAND" with a heart dotting the "I". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Transliteration Statement | The transliteration of the non-Latin characters in the mark is "HAO LI LAI" and this means "GOOD", "BENEFIT", "COME" in English. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 7, 2018 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BEIJING HOLILAND ENTERPRISE INVESTMENT MANAGEMENT CO., LTD |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | CN |
| Party Name | BEIJING HOLILAND ENTERPRISE INVESTMENT MANAGEMENT CO., LTD |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | CN |
| Party Name | BEIJING HOLILAND ENTERPRISE INVESTMENT MANAGEMENT CO., LTD |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | CN |
| Event Date | Event Description |
| Saturday, June 1, 2019 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Saturday, March 23, 2019 | GENERIC MADRID TRANSACTION SENT TO IB |
| Saturday, March 23, 2019 | GENERIC MADRID TRANSACTION CREATED |
| Monday, March 18, 2019 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, December 18, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 2, 2018 | PUBLISHED FOR OPPOSITION |
| Saturday, September 29, 2018 | NOTIFICATION PROCESSED BY IB |
| Wednesday, September 12, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, September 12, 2018 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, September 12, 2018 | NOTICE OF PUBLICATION |
| Monday, August 27, 2018 | ASSIGNED TO LIE |
| Wednesday, August 15, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 15, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, August 14, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 14, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, July 21, 2018 | REFUSAL PROCESSED BY IB |
| Friday, June 29, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, June 29, 2018 | REFUSAL PROCESSED BY MPU |
| Thursday, June 21, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, June 20, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 12, 2018 | APPLICATION FILING RECEIPT MAILED |
| Thursday, June 7, 2018 | ASSIGNED TO EXAMINER |
| Thursday, June 7, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 31, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |