| Serial Number | 97094041 |
| Word Mark | HOKA HEY MOTORCYCLE CHALLENGE IT'S A GOOD DAY TO RIDE |
| Filing Date | Tuesday, October 26, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 23, 2024 |
| Registration Number | 7282892 |
| Registration Date | Tuesday, January 23, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 7, 2023 |
| Description of Mark | The mark consists of the wording "HOKA HEY MOTORCYCLE CHALLENGE" and "IT'S A GOOD DAY TO RIDE"; and the design of a skull with stripes over the right eye. On top of the skull is a headdress consisting of horns and feathers. A bandana appears across the bottom of the skull. |
| Pseudo Mark | HOKA HEY MOTORCYCLE CHALLENGE IT IS A GOOD DAY TO RIDE |
| Goods and Services | Headwear; Shirts; Sweatshirts; Underwear; Bandanas; Tank-tops; Tops as clothing |
| Translation of Words in Mark | The English translation of "HOKA HEY" in the mark is "IT'S A GOOD DAY TO DIE" or "LET'S GO" or "LET'S DO IT". |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 9, 2021 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, November 30, 2018 |
| First Use In Commerce Date | Friday, November 30, 2018 |
| Party Name | Medicine Show LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOT SPRINGS, SD 57747 |
| Party Name | Medicine Show LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOT SPRINGS, SD 57747 |
| Party Name | Medicine Show LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HOT SPRINGS, SD 57747 |
| Event Date | Event Description |
| Tuesday, January 23, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 23, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 7, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 18, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 3, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 12, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 12, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 12, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 12, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 12, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, June 12, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 9, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 9, 2023 | ASSIGNED TO LIE |
| Monday, February 6, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 4, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 4, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, August 4, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 2, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, November 10, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 9, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 29, 2021 | NEW APPLICATION ENTERED |