| Serial Number | 97138807 |
| Word Mark | HIVE THE GOOD LIFE |
| Filing Date | Tuesday, November 23, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 12, 2024 |
| Registration Number | 7324819 |
| Registration Date | Tuesday, March 12, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 26, 2023 |
| Goods and Services | Cereal-based snack food; maize-based snack foods; muesli-based snack foods; breakfast cereals; Preparations made from cereals, namely, cereal-based snack food, cereal bars; Tea-based beverages; Coffee, teas, cocoa, coffee substitutes, tea substitutes, and cocoa substitutes; Food preparations based on grains, namely, grain-based snack foods, grain-based food bars; Foodstuffs made from cereals, namely, cereal-based snack food, cereal bars; Food mixtures consisting of cereal flakes and dried fruits, namely, cereal-based food bars also containing dried fruits; High-protein cereal bars; Mixes for making tea; Rice-based snack food; Processed grains, food starch, and goods made thereof, namely, grain-based beverages, grain-based food bars, grain-based snack foods, starch noodles, starch-based candies; baking preparations, namely, baking soda and baking powder; yeast |
| Description of Mark | The mark consists of a drawing of a bee positioned above two swirl designs; below the swirl designs are the words "HIVE THE GOOD LIFE" in stylized lettering; there are two horizontal lines on each side of the word "LIFE"; the entire design is dark blue and inside a dark blue hexagon. All instances of white represent transparent background. |
| Indication of Colors claimed | The color(s) dark blue is/are claimed as a feature of the mark. |
| Goods and Services | Retail store services featuring dietetic preparations, delicatessen products, dietary supplements, foodstuffs, preparations for making beverages, and teas; Online retail store services featuring non-alcoholic beverages; Import-export agency services; Online ordering services featuring dietetic preparations, delicatessen products, dietary supplements, foodstuffs, preparations for making beverages, and teas |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 29, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 29, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hive GmbH |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Duesseldorf 40213 DE |
| Party Name | Hive GmbH |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Duesseldorf 40213 DE |
| Party Name | Hive GmbH |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Duesseldorf 40213 DE |
| Event Date | Event Description |
| Tuesday, March 12, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 12, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 26, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 26, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 6, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, November 22, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 23, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 23, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, October 22, 2023 | ASSIGNED TO LIE |
| Tuesday, June 20, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, May 23, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Friday, May 12, 2023 | NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED |
| Friday, May 12, 2023 | INQUIRY TO SUSPENSION E-MAILED |
| Friday, May 12, 2023 | SUSPENSION INQUIRY WRITTEN |
| Monday, April 10, 2023 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Friday, September 16, 2022 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Friday, September 16, 2022 | LETTER OF SUSPENSION E-MAILED |
| Friday, September 16, 2022 | SUSPENSION LETTER WRITTEN |
| Friday, September 16, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 16, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, September 16, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 16, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, September 5, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, November 30, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, November 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 26, 2021 | NEW APPLICATION ENTERED |