| Serial Number | 87633192 |
| Word Mark | HI! HAPPY INSIDE |
| Filing Date | Wednesday, October 4, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 31, 2025 |
| Registration Number | 5728834 |
| Registration Date | Tuesday, April 16, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 19, 2017 |
| Goods and Services | Breakfast cereal; processed cereals; ready-to-eat cereal, cereal-based snack food; processed cereal based food to be used as a breakfast food or snack food; grain based snack foods |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, August 13, 2018 |
| First Use In Commerce Date | Monday, August 13, 2018 |
| Party Name | KELLOGG NORTH AMERICA COMPANY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 |
| Party Name | Kellogg North America Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Battle Creek, MI 49016 |
| Event Date | Event Description |
| Saturday, October 7, 2017 | NEW APPLICATION ENTERED |
| Wednesday, October 11, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 2, 2017 | ASSIGNED TO EXAMINER |
| Monday, November 13, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 29, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 19, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 19, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 13, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 13, 2018 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 13, 2018 | SOU EXTENSION 1 FILED |
| Monday, August 13, 2018 | SOU EXTENSION 1 GRANTED |
| Wednesday, August 15, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, February 4, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Monday, February 4, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, February 23, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, February 4, 2019 | USE AMENDMENT FILED |
| Saturday, February 23, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, March 9, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, March 12, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 16, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 13, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 16, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 31, 2025 | CANCELLED SEC. 8 (6-YR) |