HERTZ GOLD SQUAD Trademark

Trademark Overview


On Thursday, January 29, 2026, a trademark application was filed for HERTZ GOLD SQUAD with the United States Patent and Trademark Office. The USPTO has given the HERTZ GOLD SQUAD trademark a serial number of 99623312. The federal status of this trademark filing is EXAMINERS AMENDMENT - MAILED as of Thursday, May 14, 2026. This trademark is owned by HERTZ SYSTEM, INC.. The HERTZ GOLD SQUAD trademark is filed in the Paper & Printed Material Products, Leather Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Advertising, and Business and Retail Services categories with the following description:

Advertising, marketing and promotion services in the field of vehicle rentals

T-shirts; Clothing jackets; Hats; Beanies; Socks

Pet leashes; Pet collars; Animal clothing for dogs, namely, hats, bandanas, and vests

Plastic bags for pet waste disposal; Stickers

Dog toys
hertz gold squad

General Information


Serial Number99623312
Word MarkHERTZ GOLD SQUAD
Filing DateThursday, January 29, 2026
Status647 - EXAMINERS AMENDMENT - MAILED
Status DateThursday, May 14, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAdvertising, marketing and promotion services in the field of vehicle rentals
Goods and ServicesT-shirts; Clothing jackets; Hats; Beanies; Socks
Goods and ServicesPet leashes; Pet collars; Animal clothing for dogs, namely, hats, bandanas, and vests
Goods and ServicesPlastic bags for pet waste disposal; Stickers
Description of MarkThe mark consists of the word "HERTZ" in black letters with a yellow line underneath, above the word "GOLD" in black stylized letters, above the word "SQUAD" in black stylized letters, with a dog-tail design forming the tail of the letter "Q"
Indication of Colors claimedThe colors black and yellow are claimed as a feature of the mark.
Goods and ServicesDog toys

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, January 29, 2026
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateThursday, January 29, 2026
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, January 29, 2026
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateThursday, January 29, 2026
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, January 29, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHERTZ SYSTEM, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEstero, FL 33928
US

Trademark Events


Event DateEvent Description
Thursday, January 29, 2026NEW APPLICATION ENTERED
Thursday, January 29, 2026APPLICATION FILING RECEIPT MAILED
Tuesday, March 17, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 17, 2026NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, March 18, 2026ASSIGNED TO EXAMINER
Monday, March 23, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 14, 2026WITHDRAWN FROM PUB - OG REVIEW QUERY
Thursday, April 16, 2026PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, April 16, 2026NON-FINAL ACTION WRITTEN
Thursday, April 16, 2026NON-FINAL ACTION E-MAILED
Thursday, April 16, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 14, 2026EXAMINERS AMENDMENT -WRITTEN
Thursday, May 14, 2026EXAMINERS AMENDMENT E-MAILED
Thursday, May 14, 2026NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, May 14, 2026EXAMINER'S AMENDMENT ENTERED