| Serial Number | 99623312 |
| Word Mark | HERTZ GOLD SQUAD |
| Filing Date | Thursday, January 29, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, March 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2026 |
| Indication of Colors claimed | The color(s) Black and gold is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotion services in the field of vehicle rentals |
| Goods and Services | T-shirts; Clothing jackets; Hats; Beanies; Socks |
| Goods and Services | Pet leashes; Pet collars; Animal clothing for dogs, namely, hats, bandanas, and vests |
| Description of Mark | The mark consists of the word HERTZ in black letters with a yellow line underneath, above the word GOLD in black stylized letters, above the word SQUAD in black stylized letters, with a dog-tail design forming the tail of the letter Q. |
| Goods and Services | Plastic bags for pet waste disposal; Stickers |
| Goods and Services | Dog toys |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 29, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | HERTZ SYSTEM, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Estero, FL 33928 US |
| Event Date | Event Description |
| Thursday, January 29, 2026 | NEW APPLICATION ENTERED |
| Thursday, January 29, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, March 17, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 17, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, March 18, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 23, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |