HERSHEY BEARS Trademark

Trademark Overview


On Tuesday, February 20, 1990, a trademark application was filed for HERSHEY BEARS with the United States Patent and Trademark Office. The USPTO has given the HERSHEY BEARS trademark a serial number of 74030725. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, February 17, 2022. This trademark is owned by Hershey Foods Corporation. The HERSHEY BEARS trademark is filed in the Fabrics & Textile Products, Clothing & Apparel Products, Lace, Ribbons, Embroidery & Fancy Goods, Toys & Sporting Goods Products, and Education & Entertainment Services categories with the following description:

entertainment services, namely, organizing and conducting professional ice hockey games and competitions

sporting goods, namely, hockey pucks; and toys, namely, toy hockey sticks

cloth patches for clothing

clothing, namely, caps, jackets, jerseys, sweatshirts, and T-shirts

pennants not of paper
hershey bears

General Information


Serial Number74030725
Word MarkHERSHEY BEARS
Filing DateTuesday, February 20, 1990
Status800 - REGISTERED AND RENEWED
Status DateThursday, February 17, 2022
Registration Number1648189
Registration DateTuesday, June 18, 1991
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 26, 1991

Trademark Statements


Goods and Servicesentertainment services, namely, organizing and conducting professional ice hockey games and competitions
Goods and Servicessporting goods, namely, hockey pucks; and toys, namely, toy hockey sticks
Goods and Servicescloth patches for clothing
Goods and Servicesclothing, namely, caps, jackets, jerseys, sweatshirts, and T-shirts
Section 2(f) Limitation Statementas to "HERSHEY"
Goods and Servicespennants not of paper

Classification Information


International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateWednesday, March 28, 1990
Primary Code024
First Use Anywhere DateSaturday, September 30, 1978
First Use In Commerce DateSaturday, September 30, 1978

International Class025 - Clothing, footwear, headgear.
US Class Codes039
Class Status Code6 - Active
Class Status DateWednesday, March 28, 1990
Primary Code025
First Use Anywhere DateSaturday, September 30, 1978
First Use In Commerce DateSaturday, September 30, 1978

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes040
Class Status Code6 - Active
Class Status DateWednesday, March 28, 1990
Primary Code026
First Use Anywhere DateSaturday, September 30, 1978
First Use In Commerce DateSaturday, September 30, 1978

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022
Class Status Code6 - Active
Class Status DateWednesday, March 28, 1990
Primary Code028
First Use Anywhere DateSaturday, September 30, 1978
First Use In Commerce DateSaturday, September 30, 1978

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes107
Class Status Code6 - Active
Class Status DateWednesday, March 28, 1990
Primary Code041
First Use Anywhere DateMonday, November 30, 1942
First Use In Commerce DateMonday, November 30, 1942

Trademark Owner History


Party NameHERSHEY CHOCOLATE & CONFECTIONERY LLC
Party Type42 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHershey, PA 17033

Party NameHERSHEY CHOCOLATE & CONFECTIONERY CORPORATION
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressWHEAT RIDGE, CO 80033

Party NameHershey Foods Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNewark, DE 19713

Party NameHershey Foods Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHershey, PA 17033

Party NameHershey Foods Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHershey, PA 17033

Trademark Events


Event DateEvent Description
Thursday, February 17, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, February 17, 2022REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Thursday, February 17, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, February 16, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 15, 2021TEAS SECTION 8 & 9 RECEIVED
Friday, July 23, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 23, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, July 23, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, July 23, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 23, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 23, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 18, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, January 16, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 16, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 15, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, February 4, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 21, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 21, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 4, 2011REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, February 4, 2011REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, February 4, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, February 2, 2011TEAS SECTION 8 & 9 RECEIVED
Friday, November 2, 2007CASE FILE IN TICRS
Friday, October 28, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 17, 2003TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 4, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, January 5, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, January 5, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, December 7, 2001RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 9
Friday, June 29, 2001POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Monday, March 26, 2001REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, May 22, 1997REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 18, 1997REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, June 18, 1991REGISTERED-PRINCIPAL REGISTER
Tuesday, March 26, 1991PUBLISHED FOR OPPOSITION
Friday, February 22, 1991NOTICE OF PUBLICATION
Wednesday, January 2, 1991APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, November 1, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 20, 1990NON-FINAL ACTION MAILED
Wednesday, August 29, 1990ALLOWANCE/COUNT WITHDRAWN
Monday, July 9, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 9, 1990NON-FINAL ACTION MAILED
Thursday, May 3, 1990ASSIGNED TO EXAMINER