| Serial Number | 85753417 |
| Word Mark | HAWAII KAWAII |
| Filing Date | Saturday, October 13, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 5, 2020 |
| Registration Number | 4398925 |
| Registration Date | Tuesday, September 10, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 25, 2013 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "HAWAII" |
| Description of Mark | The mark consists of the wording "HAWAII KAWAII" with a design of a heart between the terms. The heart is formed by two mermaids facing each other with their tails over their heads. The mermaids each have a flower in their hair. |
| Goods and Services | Catalog ordering service featuring clothes, shoes, and accessories; Concept and brand development in the clothing, shoes, and accessories business; Concept and brand development services for corporate clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Mail order catalog services featuring clothing, shoes, and accessories; Mail order services featuring clothing, bags, shoes, and accessories; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; On-line wholesale store services featuring clothes, shoes, and accessories; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Promoting, marketing and advertising the brands and goods of others related to all industries, through all public and private communication means, namely, promoting the brands and goods of others made in the United States; Retail clothing boutiques; Retail store services featuring virtual goods, namely, clothes, shoes, and accessories for use in online virtual worlds |
| Translation of Words in Mark | The English translation of "Kawaii" in the mark is "Cute". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 5, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Tuesday, November 29, 2011 |
| Party Name | Joy of Dawn LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Honolulu, HI 968153108 |
| Party Name | Joy of Dawn LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Honolulu, HI 968153108 |
| Party Name | Joy of Dawn LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Honolulu, HI 968153108 |
| Event Date | Event Description |
| Friday, June 5, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, September 10, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 10, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 25, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 5, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, May 17, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, May 14, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 14, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 14, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 6, 2013 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, April 25, 2013 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, April 25, 2013 | FINAL REFUSAL E-MAILED |
| Thursday, April 25, 2013 | FINAL REFUSAL WRITTEN |
| Tuesday, April 23, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 22, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 22, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 10, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 9, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 9, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 9, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 12, 2013 | ASSIGNED TO LIE |
| Tuesday, February 12, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 12, 2013 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 12, 2013 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 12, 2013 | REMOVED FROM TEAS PLUS |
| Tuesday, February 12, 2013 | ASSIGNED TO EXAMINER |
| Friday, October 19, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, October 18, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, October 17, 2012 | NEW APPLICATION ENTERED IN TRAM |