| Serial Number | 97645877 |
| Word Mark | GOOD IS THE ENEMY OF GREAT |
| Filing Date | Monday, October 24, 2022 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Monday, August 12, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 19, 2023 |
| Goods and Services | Granola snacks; processed oat-based snacks in the nature of food bars and snack foods; wheat-based snack foods; corn-based snack foods; Chocolate-based meal replacement bars |
| Goods and Services | Fruit-based meal replacement bars; nut-based food bars; nut-based food bars being meal replacement bars |
| Goods and Services | Nutritional supplement energy bars |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 9, 2023 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 27, 2022 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 9, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | CORE FOODS, LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LONG BEACH, CA 90803 |
| Party Name | MUSE NUTRITION, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BEVERLY HILLS, CA 90210 |
| Party Name | MUSE NUTRITION, LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BEVERLY HILLS, CA 90210 |
| Party Name | Core Method, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newport Beach, CA 92663 |
| Event Date | Event Description |
| Monday, August 7, 2023 | ASSIGNED TO EXAMINER |
| Thursday, October 27, 2022 | NEW APPLICATION ENTERED |
| Thursday, October 27, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 17, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 8, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 8, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 8, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 8, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 8, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 9, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 19, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 19, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 13, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, August 2, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, August 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 12, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 12, 2024 | SOU EXTENSION 1 FILED |
| Monday, August 12, 2024 | SOU EXTENSION 1 GRANTED |