| Serial Number | 99170920 |
| Word Mark | GILU EMBRACE YOUR CATTITUDE |
| Filing Date | Tuesday, May 6, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, May 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 0 - NOT AVAILABLE |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of The mark consists of the word "Gilu" with an uppercase "G" and lowercase "ilu," in bold, rounded, sans-serif letters. A stylized cat head silhouette with two pointed ears clearly evident is integrated into the upper left curve of the letter "G," forming a cutout in the letter. To the right of the word "Gilu," the tagline "EMBRACE YOUR CATTITUDE" appears in uppercase, sans-serif letters in a smaller size, arranged in a clockwise circular arc starting above the letter "u" in "Gilu" and curving around its right side. The mark is presented on a transparent background. |
| Section 2(f) Limitation Statement | Applicant claims acquired distinctiveness under Section 2(f) as to the tagline “EMBRACE YOUR CATTITUDE,” which has been used continuously and exclusively in U.S. commerce since April 30, 2025. The tagline appears in a stylized circular arc integrated into the design of the mark and functions as a source identifier across Applicant’s branded goods. Specimens submitted show actual commercial use on product sales pages, and the tagline has become uniquely associated with Applicant’s brand identity. |
| Goods and Services | (Based on Use) T-shirts; Hats; Tank tops; Hooded sweatshirts; Sweatshirts; Baseball caps; Crop tops; Long-sleeved shirts; Sweaters; Short-sleeved shirts (Based on Intent to Use) Gloves as clothing; Scarves; Beanies; Outerwear, namely, jackets, coats, windbreakers, and vests; Loungewear; Sweatpants; Underwear; Socks; Neckties; Bow ties; Dresses; Polo shirts; Blouses; Cardigans; Pants; Jeans; Shorts; Skirts; Skorts; Windbreakers; Parkas; Ponchos; Vests; Rompers; Overalls; Coveralls; Jumpsuits; Yoga pants; Yoga shirts; Athletic shorts; Sports bras; Tracksuits; Sleepwear; Nightgowns; Bras; Boxer shorts; Briefs; Lingerie; Slips being underclothing; Camisoles; Mittens; Belts for clothing; Suspenders; Stockings; Tights; Leg warmers; Berets; Headbands; Ear muffs; Boots; Sandals; Slippers; Sneakers; Footwear, namely, flip-flops; Costumes for use in role-playing games; Masquerade costumes; Dance costumes; Hosiery; Pantyhose; Ear warmers being clothing; Clothing, namely, arm warmers; Clothing, namely, hand-warmers; Clothing, namely, neck warmers; Clothing, namely, knee warmers; Balaclavas; Neck gaiters; Sports jerseys; Athletic uniforms; Warm-up suits; Robes; Kimonos; Bralettes; Aprons; Smocks; Halloween costumes; Infant wear; Baby bodysuits; Rugby jerseys; Crochet bottoms; Sleep masks; Shawls; Clothing wraps; Clothing, namely, wrap-arounds; Clothing shoulder wraps; Swimsuits; Bibs not of paper; One-piece garments for children; Combinations being one-piece undergarments; Children's and infant's apparel, namely, jumper coveralls, overall sleepwear, pajamas, rompers and one-piece garments; Infant wearable blankets; Raincoats; Maternity dresses; Henley shirts; Maternity clothing, namely, dresses, shirts, pants, leggings, tops, and sleepwear; Swim trunks; Beach cover-ups |
| Goods and Services | Online retail clothing store services; Online retail store services featuring a wide variety of consumer goods; On-line retail department store services; On-line retail gift shops; On-line retail store services featuring clothing, mugs, insulated mugs, drinkware, tumblers, household utensils, containers, pet accessories, lifestyle and fashion accessories, stationery, notebooks, greeting cards, and printed gift items — including but not limited to cat-themed designs, stylized trademarks, brand characters, and proprietary indicia presented in physical, printed, or digital form.; On-line retail store services featuring downloadable images, artwork, and graphics — including goods with cat-themed designs, stylized trademarks, brand characters, and proprietary indicia, to reinforce brand identity and prevent market confusion. |
| Goods and Services | (Based on Use) Mugs; Insulated mugs; Coffee mugs; Drinkware; Travel mugs; Tumblers for use as drinking glasses; Drinking glasses; Drinking cups; Cups; Reusable cups; Beverage glassware; Beer mugs; Wine glasses (Based on Intent to Use) Dishware; Pet dishes; Plates; Mixing bowls; Bottle openers; Drinking straws; Coasters, not of paper or textile; Pet feeding and drinking bowls; Household storage containers for pet food; Scoops for the disposal of pet waste; Litter boxes for pets; Containers for household or kitchen use; Insulated containers for food or beverages; Pitchers; Rolling pins; Cutting boards; Portable coolers, non-electric; Non-electric portable coolers; Pet waste management kits comprising scoops for pet waste disposal, plastic bags and liners, and portable dispensers for plastic bags and liners sold as a unit; Shot glasses; Drinking flasks; Insulated flasks; Insulating flasks; Bowls; Serving scoops; Basting brushes; Trash cans for household purposes; Napkin holders; Pastry brushes; Ladles for kitchen use; Bathroom ladles; Spatulas for kitchen use; Cooking spoons; Garlic presses; Ice cream scoops; Canisters for kitchen use; Pet feeding bowls, automatic; Automatic litter boxes for pets; Funnels; Funnels for kitchen use; Sieves for household purposes; Glass storage jars; Soap dispensing bottles, sold empty; Rotating holders for kitchen utensils; Decorative plates; Decorative glass, not for building; Decorative stained glass; Decorative fruit bowls; Decorative glass spheres; Decorative glass orbs; Decorative glass balls; Decorative crystal prisms; Decorative bowls; Holiday ornaments of ceramic, other than Christmas tree ornaments; Holiday ornaments of porcelain, other than Christmas tree ornaments |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 6, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, April 30, 2025 |
| First Use In Commerce Date | Thursday, May 1, 2025 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, April 30, 2025 |
| First Use In Commerce Date | Thursday, May 1, 2025 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 6, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Wednesday, April 30, 2025 |
| First Use In Commerce Date | Thursday, May 1, 2025 |
| Party Name | Gilu Cat Care LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glen Mills, PA 19342 |
| Event Date | Event Description |
| Tuesday, May 6, 2025 | NEW APPLICATION ENTERED |
| Tuesday, May 6, 2025 | APPLICATION FILING RECEIPT MAILED |