Description of Mark | The mark consists of The applied-for mark consists of a badge-like emblem featuring a scalloped border in blue, enclosing a cream-tan background field. At the top of the badge is a horizontal red ribbon banner, currently blank, designed for the placement of supplemental wording such as event dates, locations, or slogans. Centered within the badge and below the ribbon is the wording "Fried Pie Festival" in large, bold, rounded serif font in medium blue. The lower portion of the design is anchored by a collection of food imagery representing festival flavors. On the left, a tipped wooden basket appears in natural brown tones, spilling forward red apples, a pineapple wedge, a halved coconut with white flesh and brown shell, strawberries, peaches with reddish-orange hues, and blueberries. To the front of the basket, a block of chocolate squares is depicted in brown tones. On the right-hand side of the emblem, a stack of three golden-brown fried pies with crimped crust edges is illustrated, one pie cut open to reveal filling. Above this stack, a pair of bright red cherries with green stems is positioned as an accent. The design's color palette consists primarily of warm reds, oranges, yellows, and browns to evoke appetite and indulgence, balanced by cool blue elements to provide contrast, structure, and clarity. From a market perception standpoint, the combination of elements in the applied-for mark conveys the impression of a county fair or small-town festival centered on food traditions, specifically fried pies. The scalloped emblem shape resembles fairground signage or prize ribbons, immediately suggesting nostalgia, Americana, and community gathering. The central bold text ensures that the wording is the focal point, while the surrounding fruit and pie imagery communicates abundance, variety, and the celebratory nature of the goods and services offered under the mark. Market research indicates that consumers viewing this design associate it with the atmosphere of rural or small-town festivals, where fried pies and other traditional desserts are a staple attraction. The use of warm, appetizing colors in conjunction with classic fair motifs ensures that the mark clearly and effectively communicates its purpose to potential attendees and customers. The design thus functions not only as a source identifier but also as a direct conveyance of the experience and theme of the event being promoted under the name "Fried Pie Festival." For these reasons, the applied-for mark is distinctive, evocative, and directly connected to the goods and services it represents. It successfully conveys the intended message of a community-centered festival highlighting fried pies, while also operating as a clear and recognizable source identifier in the marketplace. Accordingly, the mark is suitable for registration and protection. |
Indication of Colors claimed | The color(s) red, blue, orange, green, brown, yellow, white, black, light blue, tan is/are claimed as a feature of the mark. |