| Serial Number | 87637167 |
| Word Mark | FEED WHAT'S AHEAD |
| Filing Date | Friday, October 6, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 6, 2019 |
| Registration Number | 5829490 |
| Registration Date | Tuesday, August 6, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 20, 2018 |
| Pseudo Mark | FEED WHAT IS AHEAD |
| Goods and Services | Granola; granola snacks; ready to eat cereals; processed cereals; breakfast cereals; cereal-based snack foods; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods, namely, preparations made from cereals and other cereal-derived food products |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 13, 2017 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, December 31, 2018 |
| First Use In Commerce Date | Monday, December 31, 2018 |
| Party Name | WK KELLOGG CO. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | BEAR NAKED, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | Bear Naked, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Solana Beach, CA 92075 |
| Party Name | Bear Naked, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Solana Beach, CA 92075 |
| Party Name | Bear Naked, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Solana Beach, CA 92075 |
| Party Name | WK KELLOGG NORTH AMERICA LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | KASHI LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Party Name | BEAR NAKED LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49016 |
| Event Date | Event Description |
| Tuesday, October 10, 2017 | NEW APPLICATION ENTERED |
| Friday, October 13, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 19, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, December 26, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 26, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 26, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, January 27, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, January 27, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 29, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, February 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 15, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, November 12, 2018 | SOU TEAS EXTENSION RECEIVED |
| Monday, November 12, 2018 | SOU EXTENSION 1 FILED |
| Monday, November 12, 2018 | SOU EXTENSION 1 GRANTED |
| Wednesday, November 14, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, May 13, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Monday, May 13, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, May 25, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, May 13, 2019 | USE AMENDMENT FILED |
| Saturday, May 25, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, July 3, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, July 4, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 6, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 6, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 6, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 29, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 26, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |