EST. 2013 GÜERO'S BAJA STYLE CEVICHE BAR Trademark
Trademark Overview
On Friday, July 11, 2025, a trademark application was filed for EST. 2013 GÜERO'S BAJA STYLE CEVICHE BAR with the United States Patent and Trademark Office. The USPTO has given the EST. 2013 GÜERO'S BAJA STYLE CEVICHE BAR trademark a serial number of 99278880. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, December 3, 2025. This trademark is owned by MEG CORP DISTRIBUTION. The EST. 2013 GÜERO'S BAJA STYLE CEVICHE BAR trademark is filed in the Staple Food Products category with the following description:
Salsa; Tostadas
General Information
| Serial Number | 99278880 |
| Word Mark | EST. 2013 GÜERO'S BAJA STYLE CEVICHE BAR |
| Filing Date | Friday, July 11, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, December 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | ESTABLISHED TWO THOUSAND THIRTEEN GUEROS BAJA STYLE CEVICHE BAR |
| Goods and Services | Salsa; Tostadas |
| Pseudo Mark | ESTABLISHED TWO ZERO ONE THREE GUEROS BAJA STYLE CEVICHE BAR |
| Pseudo Mark | ESTABLISHED TWENTY THIRTEEN GUEROS BAJA STYLE CEVICHE BAR |
| Pseudo Mark | ESTABLISHED TWENTY THIRTEEN BLOND BAJA STYLE CEVICHE BAR |
| Pseudo Mark | ESTABLISHED TWENTY THIRTEEN BLONDE BAJA STYLE CEVICHE BAR |
| NOT AVAILABLE | "BAJA STYLE CEVICHE BAR EST. 2013" |
| Description of Mark | The mark consists of the stylized word “Güero’s” in bold, rounded font with an accent over the “u” and a shrimp design forming part of the capital letter “G.” Above the word “Güero’s” appears the text “Est. 2013” in a smaller font. Below the main wording is the tagline “Baja Style Ceviche Bar” in a smaller, stylized font. |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, July 11, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, April 30, 2015 |
| First Use In Commerce Date | Thursday, April 30, 2015 |
Trademark Owner History
| Party Name | MEG CORP DISTRIBUTION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Corona, CA 92878 |
Trademark Events
| Event Date | Event Description |
| Friday, July 11, 2025 | NEW APPLICATION ENTERED |
| Friday, July 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, November 17, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 17, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 1, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, December 3, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 3, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 3, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 23, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 23, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 23, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 23, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
