EMBRACE THE WAY Trademark

Trademark Overview


On Monday, August 7, 2017, a trademark application was filed for EMBRACE THE WAY with the United States Patent and Trademark Office. The USPTO has given the EMBRACE THE WAY trademark a serial number of 87558120. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 21, 2025. This trademark is owned by Sheso Limited. The EMBRACE THE WAY trademark is filed in the Clothing & Apparel Products category with the following description:

Clothing, namely, t-shirts, shirts, polo shirts, hoodies, jerseys, coats, vests, sweatshirts, jeans, pants, shorts, jackets, robes, pajamas, underwear, sportswear in the nature of shorts and sweat pants, swimwear, wetsuits, rainwear, outer wear in the nature of jackets, hats, coats, scarves and mittens; footwear, namely, shoes, sandals, boots, flip flops, socks, slippers; headgear, namely, hats, caps being headwear, beanies, bandanas, headbands, cap peaks, visors being headwear, ear muffs; clothing accessories, namely, clothing belts, braces as suspenders, scarves, ties as clothing, gloves, glovelets in the nature of fingerless gloves, wristbands as clothing
embrace the way

General Information


Serial Number87558120
Word MarkEMBRACE THE WAY
Filing DateMonday, August 7, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 21, 2025
Registration Number5742465
Registration DateTuesday, May 7, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 19, 2019

Trademark Statements


Goods and ServicesClothing, namely, t-shirts, shirts, polo shirts, hoodies, jerseys, coats, vests, sweatshirts, jeans, pants, shorts, jackets, robes, pajamas, underwear, sportswear in the nature of shorts and sweat pants, swimwear, wetsuits, rainwear, outer wear in the nature of jackets, hats, coats, scarves and mittens; footwear, namely, shoes, sandals, boots, flip flops, socks, slippers; headgear, namely, hats, caps being headwear, beanies, bandanas, headbands, cap peaks, visors being headwear, ear muffs; clothing accessories, namely, clothing belts, braces as suspenders, scarves, ties as clothing, gloves, glovelets in the nature of fingerless gloves, wristbands as clothing

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 21, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSheso Limited
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChristchurch 8081
NZ

Party NameSheso Limited
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChristchurch 8081
NZ

Party NameSheso Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChristchurch 8081
NZ

Trademark Events


Event DateEvent Description
Thursday, August 10, 2017NEW APPLICATION ENTERED
Thursday, August 10, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, November 8, 2017ASSIGNED TO EXAMINER
Thursday, November 9, 2017NON-FINAL ACTION WRITTEN
Thursday, November 9, 2017NON-FINAL ACTION E-MAILED
Thursday, November 9, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 21, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, December 3, 2017ASSIGNED TO LIE
Tuesday, December 5, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 5, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 5, 2017SUSPENSION LETTER WRITTEN
Tuesday, December 5, 2017LETTER OF SUSPENSION E-MAILED
Tuesday, December 5, 2017NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, June 5, 2018SUSPENSION INQUIRY WRITTEN
Tuesday, June 5, 2018INQUIRY TO SUSPENSION E-MAILED
Tuesday, June 5, 2018NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Thursday, January 3, 2019ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, January 3, 2019ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Friday, January 4, 2019TEAS PETITION TO REVIVE RECEIVED
Friday, January 4, 2019PETITION TO REVIVE-GRANTED
Friday, January 4, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 4, 2019NOTICE OF REVIVAL - E-MAILED
Thursday, January 10, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 10, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, January 11, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 30, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 19, 2019PUBLISHED FOR OPPOSITION
Tuesday, February 19, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 7, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, May 7, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, November 21, 2025CANCELLED SEC. 8 (6-YR)