| Serial Number | 98051641 |
| Word Mark | EL VIEJON BRAND |
| Filing Date | Tuesday, June 20, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 30, 2024 |
| Registration Number | 7294904 |
| Registration Date | Tuesday, January 30, 2024 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 14, 2023 |
| Description of Mark | The mark consists of stylized wording "EL VIEJON" with "BRAND" underneath the "ON" of "VIEJON". |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail clothing stores; Retail store services featuring hats, caps, clothing, fashion accessories; On-line wholesale and retail store services featuring hats, caps, clothing, fashion accessories |
| Translation of Words in Mark | The English translation of "EL VIEJON" in the mark is "the older, influential male figure". |
| Disclaimer with Predetermined Text | "BRAND" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 102, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 24, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 16, 2016 |
| First Use In Commerce Date | Thursday, March 23, 2023 |
| Party Name | Designed, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Party Name | Designed, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Party Name | Designed, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Event Date | Event Description |
| Tuesday, January 30, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 30, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 14, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 14, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 25, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 10, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 10, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, October 10, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 10, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 10, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 4, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 4, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 4, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 27, 2023 | ASSIGNED TO EXAMINER |
| Monday, July 24, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 23, 2023 | NEW APPLICATION ENTERED |