| Serial Number | 97445659 |
| Word Mark | EL VIEJON BRAND |
| Filing Date | Tuesday, June 7, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 6, 2023 |
| Registration Number | 7075006 |
| Registration Date | Tuesday, June 6, 2023 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, March 21, 2023 |
| Description of Mark | The mark consists of stylized wording "El Viejon" with wording "BRAND" in the lower right corner. |
| Goods and Services | Sunglasses; [ Sunglass chains and cords; Sunglass cords; ] Sunglasses and spectacles; Cases for eyeglasses and sunglasses; [ Cases for spectacles and sunglasses; ] Eyewear, namely, sunglasses, eyeglasses [ and ophthalmic frames and cases therefor ] ; Novelty eyeglasses; Protective eyeglasses; [ Reading eyeglasses; ] Sports training eyeglasses |
| Certificate of Correction for Registration | In the statement, class 9, line 4 - 7, should be deleted "except for Sunglasses; Sunglasses and spectacles; Cases for eyeglasses and sunglasses; Eyewear, namely, sunglasses, eyeglasses; Novelty eyeglasses; Protective eyeglasses; Sports training eyeglasses". Class 18, line 13 - 16, should be deleted, "except for Luggage; Backpacks; Wallets; Card wallets; Credit card wallets; Leather wallets; Pocket wallets; Small backpacks; Travel cases". |
| Goods and Services | Luggage; Backpacks; [ Fanny packs; Hip bags; ] Wallets; [ Wallets and wallet inserts; ] Card wallets; Credit card wallets; [ Hard-sided carrying cases and backpacks; Key wallets; ] Leather wallets; Pocket wallets; [ School backpacks; ] Small backpacks; [ Straps for luggage; ] Travel cases |
| Goods and Services | Decals; Stickers; Stickers and transfers; Bumper stickers; Decorative stickers for cars; Vehicle bumper stickers; Wall stickers |
| Goods and Services | Belt buckles; Belt buckles for clothing; Belt buckles of precious metal |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "El Viejon" in the mark is "the older, influential male figure". |
| NOT AVAILABLE | "BRAND" |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 15, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, March 1, 2022 |
| First Use In Commerce Date | Tuesday, March 1, 2022 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 15, 2022 |
| Primary Code | 016 |
| First Use Anywhere Date | Tuesday, May 10, 2016 |
| First Use In Commerce Date | Tuesday, May 10, 2016 |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 15, 2022 |
| Primary Code | 018 |
| First Use Anywhere Date | Tuesday, August 10, 2021 |
| First Use In Commerce Date | Tuesday, August 10, 2021 |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 15, 2022 |
| Primary Code | 026 |
| First Use Anywhere Date | Saturday, July 1, 2017 |
| First Use In Commerce Date | Saturday, July 1, 2017 |
| Party Name | Designed, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Party Name | Designed, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Party Name | Designed, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Salinas, CA 93901 |
| Event Date | Event Description |
| Friday, November 4, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, June 10, 2022 | NEW APPLICATION ENTERED |
| Wednesday, June 15, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 3, 2022 | ASSIGNED TO EXAMINER |
| Friday, November 4, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, November 4, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 16, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, February 16, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 16, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, February 16, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, February 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 18, 2025 | TEAS SECTION 7 REQUEST RECEIVED |
| Wednesday, March 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 21, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 6, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 6, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Monday, July 14, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 25, 2025 | CORRECTION UNDER SECTION 7 - PROCESSED |
| Tuesday, August 19, 2025 | NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED |