| Serial Number | 99047845 |
| Word Mark | EL SECRET |
| Filing Date | Wednesday, February 19, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, February 19, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 0 - NOT AVAILABLE |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Flavourings, other than essential oils, for foods |
| Description of Mark | The mark consists of the words “EL SECRET” in bold, uppercase letters using the font Artegra Sans SC Extra Bold. The text is white (#FFFFFF) and is set against a black background (#000000).The letters “E” and “T” in “SECRET” are connected, giving the text a seamless and structured appearance. The registered name is “EL SECRET”—it does not include the letter “O” in the registration.At the end of the word “SECRET,” there is an orange circular design (#FF5404) that visually suggests the presence of an “O” but is actually a graphic element rather than a textual character.Inside this orange circle, there is a white silhouette of a chef figure running or walking toward the left. The chef figure is depicted holding a spoon in their hand and wearing a chef’s hat. The figure is slightly tilted forward, emphasizing movement toward the left direction.Design and Color Elements: • Text: “EL SECRET” in uppercase, bold letters using Artegra Sans SC Extra Bold. • Typography & Letter Connection: • The letters “E” and “T” in “SECRET” are connected, creating a unified typographic flow. • The word ends at “T”, and the circular element is a design feature, not a textual letter in the registered name. • Color Palette: • Black (#000000): Background color. • White (#FFFFFF): Used for the text and the chef icon inside the circle. • Orange (#FF5404): Used for the circular design element at the end, visually resembling an “O” but functioning as a logo component. • Chef Icon within the Circle: • The figure inside the orange circle is a stylized chef, shown in motion toward the left. • The chef is holding a spoon in one hand and is wearing a chef’s hat. • The body posture suggests forward movement, making the figure appear as if it is running or walking to the left. • The circle containing the chef figure is perfectly geometric and proportionally aligned with the text.Trademark Protection Scope: • The registered word is “EL SECRET”—the “O” does not exist as part of the official text. • The orange circular design functions as a logo element that visually replaces the “O” in appearance but is not a registered letter. • The connected “E” and “T” ensure the integrity of the typography is maintained as a distinctive design choice. • The chef icon inside the orange circle is part of the overall branding and design identity. |
| Indication of Colors claimed | The color(s) • Negro: #000000 (fondo) • Blanco: #ffffff (texto e ícono) • Naranja: #ff5404 (borde del círculo) is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the Spanish wording “EL” in the mark is The. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 19, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | CHICAGO,, IL 60638 |
| Event Date | Event Description |
| Wednesday, February 19, 2025 | NEW APPLICATION ENTERED |
| Wednesday, February 19, 2025 | APPLICATION FILING RECEIPT MAILED |