EAT THIS, NOT THAT! Trademark
Trademark Overview
On Friday, June 20, 2025, a trademark application was filed for EAT THIS, NOT THAT! with the United States Patent and Trademark Office. The USPTO has given the EAT THIS, NOT THAT! trademark a serial number of 99244382. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 9, 2025. This trademark is owned by ETNT! LLC. The EAT THIS, NOT THAT! trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, and Staple Food Products categories with the following description:
Nutritional supplements; Dietary supplements; Protein supplements; Powdered nutritional supplement drink mix containing protein; Protein supplements formed and packaged as bars
Nut-based snack foods; Seed-based snack foods; Fruit-based food snacks; Nut-based snack bars; Seed-based snack bars; Nut- and dried fruit- based snack bars
High-protein cereal bars; Grain-based snack foods; Cereal-based snack foods; Grain-based food bars; Cereal-based snack bars; Cereal-based energy bars
General Information
| Serial Number | 99244382 |
| Word Mark | EAT THIS, NOT THAT! |
| Filing Date | Friday, June 20, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 9, 2025 |
Trademark Statements
| Goods and Services | Nutritional supplements; Dietary supplements; Protein supplements; Powdered nutritional supplement drink mix containing protein; Protein supplements formed and packaged as bars |
| Goods and Services | Nut-based snack foods; Seed-based snack foods; Fruit-based food snacks; Nut-based snack bars; Seed-based snack bars; Nut- and dried fruit- based snack bars |
| Goods and Services | High-protein cereal bars; Grain-based snack foods; Cereal-based snack foods; Grain-based food bars; Cereal-based snack bars; Cereal-based energy bars |
| Pseudo Mark | EAT THIS NOT THAT |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ETNT! LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Palm Beach, FL 33480 |
| Party Name | ETNT! LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Palm Beach, FL 33480 |
Trademark Events
| Event Date | Event Description |
| Friday, June 20, 2025 | NEW APPLICATION ENTERED |
| Friday, June 20, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, October 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 7, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, November 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 3, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 9, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 9, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
