EAT THIS, NOT THAT! Trademark
Trademark Overview
On Friday, June 20, 2025, a trademark application was filed for EAT THIS, NOT THAT! with the United States Patent and Trademark Office. The USPTO has given the EAT THIS, NOT THAT! trademark a serial number of 99244382. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, June 20, 2025. This trademark is owned by ETNT! LLC. The EAT THIS, NOT THAT! trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Pharmaceutical Products categories with the following description:
High-protein cereal bars; Grain-based snack foods; Cereal-based snack foods; Grain-based food bars; Cereal-based snack bars; Cereal-based energy bars
Nut-based snack foods; Seed-based snack foods; Fruit-based food snacks; Nut-based snack bars; Seed-based snack bars; Nut- and dried fruit- based snack bars
Nutritional supplements; Dietary supplements; Protein supplements; Powdered nutritional supplement drink mix containing protein; Protein supplements formed and packaged as bars
General Information
| Serial Number | 99244382 |
| Word Mark | EAT THIS, NOT THAT! |
| Filing Date | Friday, June 20, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, June 20, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | High-protein cereal bars; Grain-based snack foods; Cereal-based snack foods; Grain-based food bars; Cereal-based snack bars; Cereal-based energy bars |
| Goods and Services | Nut-based snack foods; Seed-based snack foods; Fruit-based food snacks; Nut-based snack bars; Seed-based snack bars; Nut- and dried fruit- based snack bars |
| Goods and Services | Nutritional supplements; Dietary supplements; Protein supplements; Powdered nutritional supplement drink mix containing protein; Protein supplements formed and packaged as bars |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 20, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | ETNT! LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Palm Beach, FL 33480 |
Trademark Events
| Event Date | Event Description |
| Friday, June 20, 2025 | NEW APPLICATION ENTERED |
| Friday, June 20, 2025 | APPLICATION FILING RECEIPT MAILED |
