| Serial Number | 85015754 |
| Word Mark | DURALIFE |
| Filing Date | Friday, April 16, 2010 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, August 21, 2020 |
| Registration Number | 3889586 |
| Registration Date | Tuesday, December 14, 2010 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 28, 2010 |
| Goods and Services | Gear oils; synthetic gear oils; anti-wear hydraulic oils; non-zinc hydraulic oils; industrial gear oils; circulating engine oils; turbine engine oils; industrial oils, namely, heat transfer oils, rubber processing oils, synthetic compressor oils, refrigeration and air conditioning compressor oils, air compressor oils, textile oils, spindle oils, white oils, transformer oils, emulsifiable metal cutting oils, active sulfur cutting oils, inactive sulfur cutting oils; industrial greases, namely, lithium complex greases, aluminum complex greases, chassis greases |
| Pseudo Mark | DURABLE LIFE |
| Goods and Services | Automatic transmission fluids; synthetic brake fluids; brake fluids; chemical engine treatments and additives for gasoline and diesel fuels; antifreeze and coolants; pre-diluted antifreeze and coolants; flushing agents for automobile radiators |
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 5, 2010 |
| Primary Code | 001 |
| First Use Anywhere Date | Sunday, August 31, 2003 |
| First Use In Commerce Date | Sunday, August 31, 2003 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 21, 2010 |
| Primary Code | 004 |
| First Use Anywhere Date | Wednesday, January 31, 2007 |
| First Use In Commerce Date | Wednesday, January 31, 2007 |
| Party Name | AMTECOL, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 90232 |
| Party Name | Amtecol, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond, CA 94804 |
| Party Name | Amtecol, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond, CA 94804 |
| Party Name | Amtecol, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Richmond, CA 94804 |
| Event Date | Event Description |
| Tuesday, April 20, 2010 | NEW APPLICATION ENTERED |
| Wednesday, April 21, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 22, 2010 | NOTICE OF PSEUDO MARK MAILED |
| Wednesday, July 14, 2010 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 14, 2010 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 14, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 5, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 23, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, December 14, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 7, 2010 | ASSIGNED TO EXAMINER |
| Wednesday, August 4, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, August 4, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 5, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 23, 2010 | ASSIGNED TO LIE |
| Tuesday, September 28, 2010 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 28, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Saturday, September 17, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, March 13, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, July 11, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, September 17, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, September 17, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, December 14, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, May 20, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 20, 2020 | POST REGISTRATION ACTION MAILED - SEC. 8 & 9 |
| Wednesday, August 19, 2020 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Friday, August 21, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, August 21, 2020 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, August 21, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, March 27, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |