DON'T JUST PLAY ... PLAY BETTER Trademark

Trademark Overview


On Sunday, January 8, 2023, a trademark application was filed for DON'T JUST PLAY ... PLAY BETTER with the United States Patent and Trademark Office. The USPTO has given the DON'T JUST PLAY ... PLAY BETTER trademark a serial number of 97745726. The federal status of this trademark filing is REGISTERED as of Tuesday, February 4, 2025. This trademark is owned by Consumer Advantage Reference Services Inc.. The DON'T JUST PLAY ... PLAY BETTER trademark is filed in the Toys & Sporting Goods Products category with the following description:

Impact markers in the nature of pressure sensitive reusable impact labels for attachment to the head of a golf club to indicate where the club hits the ball
don't just play ... play better

General Information


Serial Number97745726
Word MarkDON'T JUST PLAY ... PLAY BETTER
Filing DateSunday, January 8, 2023
Status700 - REGISTERED
Status DateTuesday, February 4, 2025
Registration Number7674809
Registration DateTuesday, February 4, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 17, 2024

Trademark Statements


Goods and ServicesImpact markers in the nature of pressure sensitive reusable impact labels for attachment to the head of a golf club to indicate where the club hits the ball
Pseudo MarkDO NOT JUST PLAY PLAY BETTER

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateMonday, January 30, 2023
Primary Code028
First Use Anywhere DateTuesday, February 20, 1990
First Use In Commerce DateTuesday, June 5, 1990

Trademark Owner History


Party NameConsumer Advantage Reference Services Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWashington, MI 48094

Party NameConsumer Advantage Reference Services Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWashington, MI 48094

Party NameConsumer Advantage Reference Services Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWashington, MI 48094

Trademark Events


Event DateEvent Description
Monday, January 30, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, January 11, 2023NEW APPLICATION ENTERED
Saturday, September 30, 2023ASSIGNED TO EXAMINER
Sunday, December 10, 2023NON-FINAL ACTION WRITTEN
Sunday, December 10, 2023NON-FINAL ACTION E-MAILED
Sunday, December 10, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 20, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 17, 2024ASSIGNED TO LIE
Thursday, August 8, 2024FINAL REFUSAL WRITTEN
Thursday, August 8, 2024FINAL REFUSAL E-MAILED
Thursday, August 8, 2024NOTIFICATION OF FINAL REFUSAL EMAILED
Saturday, May 18, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, May 18, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 3, 2024ASSIGNED TO EXAMINER
Monday, September 9, 2024ACTION FOR REQ FOR RECON DENIED NO APPEAL FILED E-MAILED
Monday, September 9, 2024NOTIFICATION FOR REQ FOR RECON DENIED NO APPEAL FILED
Sunday, August 11, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, August 11, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, August 11, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, September 9, 2024ACTION REQ FOR RECON DENIED NO APPEAL FILED COUNTED NOT MAILED
Sunday, September 15, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, September 15, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, September 15, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, September 16, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 16, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 16, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, October 16, 2024ACTION FOR REQ FOR RECON DENIED NO APPEAL FILED E-MAILED
Wednesday, October 16, 2024ACTION REQ FOR RECON DENIED NO APPEAL FILED COUNTED NOT MAILED
Wednesday, October 16, 2024NOTIFICATION FOR REQ FOR RECON DENIED NO APPEAL FILED
Sunday, October 20, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, October 21, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 21, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 22, 2024EXAMINERS AMENDMENT -WRITTEN
Friday, November 22, 2024EXAMINERS AMENDMENT E-MAILED
Friday, November 22, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, November 22, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, November 22, 2024EXAMINER'S AMENDMENT ENTERED
Wednesday, December 11, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 17, 2024PUBLISHED FOR OPPOSITION
Tuesday, December 17, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 4, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, February 4, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED