| Serial Number | 76168555 |
| Word Mark | DOGS RULE |
| Filing Date | Monday, November 20, 2000 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, October 21, 2025 |
| Registration Number | 2969041 |
| Registration Date | Tuesday, July 19, 2005 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 26, 2005 |
| Goods and Services | [ PICTURE FRAMES AND PORTABLE BEDS FOR PETS ] |
| Goods and Services | MUGS [ AND BOWLS ] |
| Goods and Services | ANIMAL LEASHES [ , ANIMAL COLLARS ] [, PET GARMENTS AND PET BLANKETS ] |
| Goods and Services | RETAIL STORE SERVICES IN THE FIELD OF PET-THEMED CLOTHING, [ PET-THEMED DESK ACCESSORIES, PET TREATS ] AND PET ACCESSORIES |
| Goods and Services | DOG TREATS |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 1, 2000 |
| Primary Code | 018 |
| First Use Anywhere Date | Tuesday, December 7, 2004 |
| First Use In Commerce Date | Tuesday, December 7, 2004 |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Thursday, February 9, 2012 |
| Primary Code | 020 |
| First Use Anywhere Date | Monday, November 30, 1998 |
| First Use In Commerce Date | Monday, November 30, 1998 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 1, 2000 |
| Primary Code | 021 |
| First Use Anywhere Date | Tuesday, December 7, 2004 |
| First Use In Commerce Date | Tuesday, December 7, 2004 |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 1, 2000 |
| Primary Code | 031 |
| First Use Anywhere Date | Tuesday, December 7, 2004 |
| First Use In Commerce Date | Tuesday, December 7, 2004 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 1, 2000 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 7, 2004 |
| First Use In Commerce Date | Tuesday, December 7, 2004 |
| Party Name | Mars, Incorporated |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | McLean, VA 22101-3883 |
| Party Name | THREE DOG BAKERY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64120 |
| Party Name | THREE DOG BAKERY, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64120 |
| Party Name | THREE DOG BAKERY, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64120 |
| Event Date | Event Description |
| Thursday, March 29, 2001 | ASSIGNED TO EXAMINER |
| Tuesday, April 3, 2001 | NON-FINAL ACTION MAILED |
| Friday, October 5, 2001 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 3, 2001 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 11, 2002 | LETTER OF SUSPENSION MAILED |
| Monday, November 18, 2002 | NON-FINAL ACTION MAILED |
| Thursday, May 22, 2003 | PAPER RECEIVED |
| Thursday, May 22, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 19, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 30, 2003 | LETTER OF SUSPENSION MAILED |
| Tuesday, April 13, 2004 | CASE FILE IN TICRS |
| Saturday, September 18, 2004 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, December 14, 2004 | TEAS AMENDMENT OF USE RECEIVED |
| Tuesday, December 14, 2004 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 20, 2004 | ASSIGNED TO LIE |
| Tuesday, December 14, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, December 20, 2004 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, December 14, 2004 | USE AMENDMENT FILED |
| Monday, December 20, 2004 | AMENDMENT TO USE PROCESSING COMPLETE |
| Monday, January 3, 2005 | USE AMENDMENT ACCEPTED |
| Monday, January 3, 2005 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, February 7, 2005 | ASSIGNED TO LIE |
| Wednesday, February 9, 2005 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 6, 2005 | NOTICE OF PUBLICATION |
| Tuesday, April 26, 2005 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 19, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 7, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 7, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, December 22, 2011 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, February 9, 2012 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, February 9, 2012 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, February 9, 2012 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, January 9, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 13, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 13, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 25, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, March 11, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, March 11, 2015 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, March 11, 2015 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, March 11, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, July 19, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, June 30, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, October 20, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 21, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, October 21, 2025 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, October 21, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |