DO THE BRIGHT THING Trademark

Trademark Overview


On Friday, June 24, 2011, a trademark application was filed for DO THE BRIGHT THING with the United States Patent and Trademark Office. The USPTO has given the DO THE BRIGHT THING trademark a serial number of 85355981. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 27, 2020. This trademark is owned by Benefit Cosmetics LLC. The DO THE BRIGHT THING trademark is filed in the Cosmetics & Cleaning Products category with the following description:

cosmetics; make-up kits comprised of face powder, face primer, facial highlighter, mascara and eye pencils
do the bright thing

General Information


Serial Number85355981
Word MarkDO THE BRIGHT THING
Filing DateFriday, June 24, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 27, 2020
Registration Number4388614
Registration DateTuesday, August 20, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 15, 2011

Trademark Statements


Goods and Servicescosmetics; make-up kits comprised of face powder, face primer, facial highlighter, mascara and eye pencils

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 27, 2020
Primary Code003
First Use Anywhere DateFriday, June 17, 2011
First Use In Commerce DateMonday, January 14, 2013

Trademark Owner History


Party NameBenefit Cosmetics LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Party NameBenefit Cosmetics LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Party NameBenefit Cosmetics LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Trademark Events


Event DateEvent Description
Friday, March 27, 2020CANCELLED SEC. 8 (6-YR)
Monday, August 20, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, December 11, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 11, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, August 19, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 19, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 5, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 5, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 20, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, July 16, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Saturday, July 13, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Saturday, July 13, 2013ASSIGNED TO LIE
Tuesday, June 25, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, June 18, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Saturday, June 15, 2013STATEMENT OF USE PROCESSING COMPLETE
Wednesday, June 12, 2013USE AMENDMENT FILED
Saturday, June 15, 2013SOU EXTENSION 3 GRANTED
Wednesday, June 12, 2013SOU EXTENSION 3 FILED
Wednesday, June 12, 2013TEAS EXTENSION RECEIVED
Wednesday, June 12, 2013TEAS STATEMENT OF USE RECEIVED
Tuesday, January 1, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Saturday, December 29, 2012SOU EXTENSION 2 GRANTED
Monday, December 17, 2012SOU EXTENSION 2 FILED
Friday, December 28, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, December 17, 2012TEAS EXTENSION RECEIVED
Friday, February 3, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST MAILED
Wednesday, February 1, 2012SOU EXTENSION 1 GRANTED
Wednesday, February 1, 2012SOU EXTENSION 1 FILED
Wednesday, February 1, 2012TEAS EXTENSION RECEIVED
Tuesday, January 10, 2012NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 15, 2011PUBLISHED FOR OPPOSITION
Wednesday, October 26, 2011NOTICE OF PUBLICATION
Friday, October 7, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 7, 2011ASSIGNED TO EXAMINER
Thursday, June 30, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, June 28, 2011NEW APPLICATION ENTERED IN TRAM