DIRTY SECRET Trademark

Trademark Overview

On Thursday, December 10, 2009, a trademark application was filed for DIRTY SECRET with the United States Patent and Trademark Office. The USPTO has given the DIRTY SECRET trademark a serial number of 77890910. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, October 15, 2020. This trademark is owned by UNILEVER PLC. The DIRTY SECRET trademark is filed in the Cosmetics & Cleaning Products category with the following description:

hair care products, namely, shampoos, conditioners, hair sprays, hair powder
dirty secret

General Information

Serial Number77890910
Word MarkDIRTY SECRET
Filing DateThursday, December 10, 2009
Status800 - REGISTERED AND RENEWED
Status DateThursday, October 15, 2020
Registration Number3898056
Registration DateTuesday, December 28, 2010
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 20, 2010

Trademark Statements

Goods and Serviceshair care products, namely, shampoos, conditioners, hair sprays, hair powder

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, December 16, 2009
Primary Code003
First Use Anywhere DateSunday, August 31, 2008
First Use In Commerce DateSunday, August 31, 2008

Trademark Owner History

Party NameUNILEVER GLOBAL IP LIMITED
Party Type31 - New Owner After Registration
Legal Entity Type11 - Company
AddressMERSEYSIDE CH624ZD
GB
Party NameUNILEVER PLC
Party Type30 - Original Registrant
Legal Entity Type11 - Company
AddressMERSEYSIDE CH62 4ZD
GB
Party NameUNILEVER PLC
Party Type20 - Owner at Publication
Legal Entity Type11 - Company
AddressMERSEYSIDE CH62 4ZD
GB
Party NameUNILEVER PLC
Party Type10 - Original Applicant
Legal Entity Type11 - Company
AddressMERSEYSIDE CH62 4ZD
GB

Trademark Events

Event DateEvent Description
Monday, December 14, 2009NEW APPLICATION ENTERED
Monday, February 22, 2010ASSIGNED TO EXAMINER
Tuesday, March 16, 2010ASSIGNED TO LIE
Tuesday, April 20, 2010PUBLISHED FOR OPPOSITION
Wednesday, September 1, 2010SOU EXTENSION 1 FILED
Wednesday, December 16, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 26, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 16, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, April 20, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 15, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 1, 2010SOU TEAS EXTENSION RECEIVED
Tuesday, September 28, 2010SOU EXTENSION 1 GRANTED
Tuesday, December 28, 2010REGISTERED-PRINCIPAL REGISTER
Tuesday, September 28, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 29, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 2, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, November 2, 2010USE AMENDMENT FILED
Monday, November 8, 2010STATEMENT OF USE PROCESSING COMPLETE
Tuesday, November 23, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, November 24, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, November 25, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 28, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, December 28, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, October 15, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, December 21, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, March 1, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, March 1, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, August 27, 2020TEAS SECTION 8 & 9 RECEIVED
Thursday, October 15, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 15, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, October 15, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, June 30, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, June 13, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 14, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, July 29, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 29, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 29, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, July 29, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 29, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 29, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Tuesday, August 5, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Tuesday, August 5, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 5, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 5, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Related Keywords

secret dirty hair sprays powder conditioners namely care products shampoos