DIRECT CHOICE Trademark
Trademark Overview
On Friday, February 18, 1994, a trademark application was filed for DIRECT CHOICE with the United States Patent and Trademark Office. The USPTO has given the DIRECT CHOICE trademark a serial number of 74492124. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Friday, April 26, 1996. This trademark is owned by DIRECTV, INC.. The DIRECT CHOICE trademark is filed in the Paper & Printed Material Products, Furniture Products, Clothing & Apparel Products, Communication Services, and Education & Entertainment Services categories with the following description:
stationery; cardboard displays for merchandising products; printed programming guides and guides relating to satellite broadcasting services and equipment; pens
promotional items, namely ornamental novelty pins and buttons, non-metal key chains
clothing and headgear, namely T-shirts, hats, sweatshirts, jackets
satellite broadcasting services
pay-per-view television programming production
General Information
| Serial Number | 74492124 |
| Word Mark | DIRECT CHOICE |
| Filing Date | Friday, February 18, 1994 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Friday, April 26, 1996 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 31, 1995 |
Trademark Statements
| Goods and Services | stationery; cardboard displays for merchandising products; printed programming guides and guides relating to satellite broadcasting services and equipment; pens |
| Goods and Services | promotional items, namely ornamental novelty pins and buttons, non-metal key chains |
| Goods and Services | clothing and headgear, namely T-shirts, hats, sweatshirts, jackets |
| Goods and Services | satellite broadcasting services |
| Goods and Services | pay-per-view television programming production |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 037 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Wednesday, August 4, 1999 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 050 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Wednesday, August 4, 1999 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 039 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Wednesday, August 4, 1999 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 104 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Wednesday, August 4, 1999 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 107 |
| Class Status Code | 8 - Abandoned |
| Class Status Date | Wednesday, August 4, 1999 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | DIRECTV, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
| Party Name | DIRECTV, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245 |
Trademark Events
| Event Date | Event Description |
| Friday, April 26, 1996 | ABANDONMENT - NO USE STATEMENT FILED |
| Sunday, December 3, 1995 | EXTENSION 1 GRANTED |
| Tuesday, October 24, 1995 | EXTENSION 1 FILED |
| Tuesday, April 25, 1995 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 31, 1995 | PUBLISHED FOR OPPOSITION |
| Monday, January 2, 1995 | NOTICE OF PUBLICATION |
| Wednesday, September 21, 1994 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 19, 1994 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, August 2, 1994 | ASSIGNED TO EXAMINER |
