DEAL DON'T EVER ACCEPT LESS Trademark

Trademark Overview


On Wednesday, August 6, 1997, a trademark application was filed for DEAL DON'T EVER ACCEPT LESS with the United States Patent and Trademark Office. The USPTO has given the DEAL DON'T EVER ACCEPT LESS trademark a serial number of 75336858. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, January 11, 2020. This trademark is owned by Barnes & Noble College Bookstores, Inc.. The DEAL DON'T EVER ACCEPT LESS trademark is filed in the Advertising, Business and Retail Services category with the following description:

retail bookstore services, featuring, among other things, books, magazines, newspapers, software, games, pre-recorded music on CD and cassette, general giftware items, food and beverages, and clothing
deal don't ever accept less

General Information


Serial Number75336858
Word MarkDEAL DON'T EVER ACCEPT LESS
Filing DateWednesday, August 6, 1997
Status800 - REGISTERED AND RENEWED
Status DateSaturday, January 11, 2020
Registration Number2237712
Registration DateTuesday, April 6, 1999
Mark Drawing3S17 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 7, 1998

Trademark Statements


Description of MarkThe mark consist of the word "DEAL" appearing in the color yellow surrounded by a red background, the words "DON'T EVER ACCEPT LESS" appear in the color red. The remainder of the drawing is black or white.
Goods and Servicesretail bookstore services, featuring, among other things, books, magazines, newspapers, software, games, pre-recorded music on CD and cassette, general giftware items, food and beverages, and clothing
Lining/Stippling StatementThe drawing is lined for the colors red and yellow.
Pseudo MarkDEAL DO NOT EVER ACCEPT LESS

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, August 29, 1997
Primary Code035
First Use Anywhere DateWednesday, November 30, 1994
First Use In Commerce DateThursday, August 7, 1997

Trademark Owner History


Party NameBARNES & NOBLE COLLEGE BOOKSELLERS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBasking Ridge, NJ 07920

Party NameBarnes & Noble College Bookstores, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Party NameBarnes & Noble College Bookstores, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Party NameBarnes & Noble College Bookstores, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Saturday, January 11, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, January 11, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, January 11, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 8, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, October 4, 2019TEAS SECTION 8 & 9 RECEIVED
Friday, April 6, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, April 24, 2012APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, April 24, 2012TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 9, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 9, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 28, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 28, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 2, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 25, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, May 19, 2009REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, May 19, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 5, 2009ASSIGNED TO PARALEGAL
Monday, May 4, 2009TEAS SECTION 8 & 9 RECEIVED
Thursday, July 19, 2007CASE FILE IN TICRS
Tuesday, June 12, 2007APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 12, 2007TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, September 13, 2005REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, September 12, 2005ASSIGNED TO PARALEGAL
Monday, July 11, 2005REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, July 11, 2005TEAS SECTION 8 & 15 RECEIVED
Tuesday, April 6, 1999REGISTERED-PRINCIPAL REGISTER
Wednesday, January 20, 1999ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 20, 1999ASSIGNED TO EXAMINER
Monday, January 11, 1999STATEMENT OF USE PROCESSING COMPLETE
Friday, December 18, 1998USE AMENDMENT FILED
Tuesday, June 30, 1998NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 7, 1998PUBLISHED FOR OPPOSITION
Saturday, March 7, 1998NOTICE OF PUBLICATION
Saturday, January 31, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, January 31, 1998ASSIGNED TO EXAMINER
Thursday, January 29, 1998EXAMINER'S AMENDMENT MAILED
Wednesday, January 28, 1998ASSIGNED TO EXAMINER
Wednesday, January 28, 1998ASSIGNED TO EXAMINER