COFFEE, OR DIE Trademark

Trademark Overview


On Wednesday, September 21, 2016, a trademark application was filed for COFFEE, OR DIE with the United States Patent and Trademark Office. The USPTO has given the COFFEE, OR DIE trademark a serial number of 87980527. The federal status of this trademark filing is REGISTERED as of Tuesday, February 18, 2020. This trademark is owned by Black Rifle Coffee Company LLC. The COFFEE, OR DIE trademark is filed in the Houseware & Glass Products, Clothing & Apparel Products, and Staple Food Products categories with the following description:

Coffee; ground and whole bean coffee; espresso beverages; coffee beans; ground coffee beans

Clothing, namely, shirts, t-shirts, tank tops, sweatshirts, hoodies and hats

Beverageware, namely, insulated coffee and beverage cups, mugs; thermal insulated container for food and beverages
coffee, or die

General Information


Serial Number87980527
Word MarkCOFFEE, OR DIE
Filing DateWednesday, September 21, 2016
Status700 - REGISTERED
Status DateTuesday, February 18, 2020
Registration Number5991874
Registration DateTuesday, February 18, 2020
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 4, 2017

Trademark Statements


Goods and ServicesCoffee; ground and whole bean coffee; espresso beverages; coffee beans; ground coffee beans
Goods and ServicesClothing, namely, shirts, t-shirts, tank tops, sweatshirts, hoodies and hats
Goods and ServicesBeverageware, namely, insulated coffee and beverage cups, mugs; thermal insulated container for food and beverages

Classification Information


International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateThursday, February 16, 2017
Primary Code021
First Use Anywhere DateSaturday, May 31, 2014
First Use In Commerce DateSaturday, May 31, 2014

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, February 16, 2017
Primary Code025
First Use Anywhere DateSaturday, May 31, 2014
First Use In Commerce DateSaturday, May 31, 2014

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, February 16, 2017
Primary Code030
First Use Anywhere DateSaturday, May 31, 2014
First Use In Commerce DateSaturday, May 31, 2014

Trademark Owner History


Party NameBLACK RIFLE COFFEE COMPANY LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSALT LAKE CITY, UT 84101

Party NameBlack Rifle Coffee Company LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84101

Party NameBlack Rifle Coffee Company LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84101

Party NameBlack Rifle Coffee Company LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHeber City, UT 84032

Trademark Events


Event DateEvent Description
Wednesday, January 18, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, September 16, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, February 18, 2020REGISTERED-PRINCIPAL REGISTER
Saturday, January 11, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, January 10, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, December 17, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 17, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, December 13, 2019TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, November 12, 2019ITU OFFICE ACTION ISSUED FOR EXTENSION REQUEST
Tuesday, November 12, 2019REQUEST TO DIVIDE UNTIMELY, REFUSED, OR WITHDRAWN
Thursday, October 17, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 17, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 17, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 16, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 16, 2019TEAS EXTENSION RECEIVED
Wednesday, October 16, 2019TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, October 16, 2019SOU EXTENSION 1 GRANTED
Monday, April 15, 2019SOU EXTENSION 1 FILED
Tuesday, October 15, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 15, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 24, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 24, 2019NON-FINAL ACTION E-MAILED
Wednesday, April 24, 2019SU - NON-FINAL ACTION - WRITTEN
Monday, April 15, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 15, 2019TEAS EXTENSION RECEIVED
Thursday, April 11, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, March 18, 2019USE AMENDMENT FILED
Thursday, April 11, 2019DIVISIONAL PROCESSING COMPLETE
Monday, March 18, 2019DIVISIONAL REQUEST RECEIVED
Monday, April 8, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, March 18, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 18, 2019TEAS REQUEST TO DIVIDE RECEIVED
Monday, March 18, 2019TEAS STATEMENT OF USE RECEIVED
Tuesday, October 16, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 5, 2018TTAB RELEASE CASE TO TRADEMARKS
Wednesday, September 5, 2018OPPOSITION TERMINATED NO. 999999
Wednesday, September 5, 2018OPPOSITION DISMISSED NO. 999999
Wednesday, August 2, 2017OPPOSITION INSTITUTED NO. 999999
Monday, May 1, 2017EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, April 4, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 4, 2017PUBLISHED FOR OPPOSITION
Wednesday, March 15, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 28, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 16, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 16, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 16, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 8, 2017ASSIGNED TO LIE
Wednesday, January 25, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 25, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 4, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, January 4, 2017NON-FINAL ACTION E-MAILED
Wednesday, January 4, 2017NON-FINAL ACTION WRITTEN
Wednesday, December 28, 2016ASSIGNED TO EXAMINER
Tuesday, September 27, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 27, 2016NEW APPLICATION ENTERED