| Serial Number | 90164915 |
| Word Mark | CHOICEHOT |
| Filing Date | Tuesday, September 8, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 11, 2021 |
| Registration Number | 6346619 |
| Registration Date | Tuesday, May 11, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 23, 2021 |
| Goods and Services | Backpacks; Umbrellas; Beach umbrellas; Parasols; Telescopic umbrellas; Umbrellas and parasols; Umbrellas and their parts |
| Pseudo Mark | CHOICE HOT |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, October 13, 2020 |
| Primary Code | 018 |
| First Use Anywhere Date | Friday, May 1, 2020 |
| First Use In Commerce Date | Saturday, August 1, 2020 |
| Party Name | US AMZFURNI CO LIMITED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SACRAMENTO, CA 95811 |
| Party Name | QINGDAO LONGZHIJIA TRADING CO., LTD |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Qingdao 266041 CN |
| Party Name | QINGDAO LONGZHIJIA TRADING CO., LTD |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Qingdao 266041 CN |
| Party Name | QINGDAO LONGZHIJIA TRADING CO., LTD |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Qingdao 266041 CN |
| Event Date | Event Description |
| Wednesday, August 4, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 11, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 23, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 23, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 3, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, January 21, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 15, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, October 13, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, September 11, 2020 | NEW APPLICATION ENTERED IN TRAM |