CHOICE GUARD Trademark
Trademark Overview
On Friday, May 22, 2026, a trademark application was filed for CHOICE GUARD with the United States Patent and Trademark Office. The USPTO has given the CHOICE GUARD trademark a serial number of 99841008. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, May 22, 2026. This trademark is owned by Choice Wholesale, LLC. The CHOICE GUARD trademark is filed in the Lubricant & Fuel Products, Machinery Products, and Vehicles & Locomotive Products categories with the following description:
Automotive lubricants
Air filters for automobile engines; Air filters for gear drives; Air filters for motorcycle motors and engines; Air filters for vehicle motors and engines; Particulate air filters for exhaust systems for internal combustion engines
Windshield wiper blades
General Information
| Serial Number | 99841008 |
| Word Mark | CHOICE GUARD |
| Filing Date | Friday, May 22, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, May 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Automotive lubricants |
| Goods and Services | Air filters for automobile engines; Air filters for gear drives; Air filters for motorcycle motors and engines; Air filters for vehicle motors and engines; Particulate air filters for exhaust systems for internal combustion engines |
| Goods and Services | Windshield wiper blades |
Classification Information
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 22, 2026 |
| Primary Code | 004 |
| First Use Anywhere Date | Wednesday, January 1, 2020 |
| First Use In Commerce Date | Wednesday, January 1, 2020 |
| International Class | 007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs. |
| US Class Codes | 013, 019, 021, 023, 024, 031, 034, 035 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 22, 2026 |
| Primary Code | 007 |
| First Use Anywhere Date | Wednesday, January 1, 2020 |
| First Use In Commerce Date | Wednesday, January 1, 2020 |
| International Class | 012 - Vehicles; apparatus for locomotion by land, air, or water. |
| US Class Codes | 019, 021, 023, 031, 035, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 22, 2026 |
| Primary Code | 012 |
| First Use Anywhere Date | Wednesday, January 1, 2020 |
| First Use In Commerce Date | Wednesday, January 1, 2020 |
Trademark Owner History
| Party Name | Choice Wholesale, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Dearborn, MI 48126
US |
Trademark Events
| Event Date | Event Description |
| Friday, May 22, 2026 | NEW APPLICATION ENTERED |
| Friday, May 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 22, 2026 | APPLICATION FILING RECEIPT MAILED |
