| Serial Number | 87658740 |
| Word Mark | CHEVE MATO |
| Filing Date | Wednesday, October 25, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 29, 2018 |
| Registration Number | 5480694 |
| Registration Date | Tuesday, May 29, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 13, 2018 |
| Goods and Services | Seasonings, namely, seasoning powder with a spicy sour flavor for all kinds of cold beverages including beer |
| Description of Mark | The mark consists of a stylized "CHEVE MATO" in a darker shade outline appearing on it next to a design of a glass goblet with eyes of a lighter shade with darker shade swirling lines in it, darker shade eyebrows, darker shade mouth with tongue and two lighter shade teeth. The goblet has a hand of a lighter shade with a darker shade outline, which is giving a thumbs up. The stem of the goblet has lighter shade highlights and is filled with a beverage with acelery stem extending from the goblet. The design of the goblet contains a darker shade border. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CHEVE" in the mark is "BEER". The wording "MATO" has no meaning in a foreign language. |
| NOT AVAILABLE | "CHEVE" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 3, 2017 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, July 18, 2017 |
| First Use In Commerce Date | Tuesday, July 18, 2017 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | San Pedro Garza García 66278 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Monterrey 64380 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | San Pedro Garza García 66278 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Monterrey 64380 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | San Pedro Garza García 66278 MX |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Monterrey 64380 MX |
| Event Date | Event Description |
| Saturday, October 28, 2017 | NEW APPLICATION ENTERED |
| Friday, November 3, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, November 4, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, February 5, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, February 6, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 13, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 29, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 29, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, June 13, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, June 13, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 13, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 13, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 13, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, June 13, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |