CAVENDER'S DON'T JUST WEAR IT. LIVE IT. Trademark

Trademark Overview


On Thursday, March 27, 2014, a trademark application was filed for CAVENDER'S DON'T JUST WEAR IT. LIVE IT. with the United States Patent and Trademark Office. The USPTO has given the CAVENDER'S DON'T JUST WEAR IT. LIVE IT. trademark a serial number of 86233884. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Sunday, July 4, 2021. This trademark is owned by Cavender Investment Properties, Ltd.. The CAVENDER'S DON'T JUST WEAR IT. LIVE IT. trademark is filed in the Advertising, Business and Retail Services category with the following description:

retail stores featuring western clothing, boots, hats, and accessories
cavender's don't just wear it. live it.

General Information


Serial Number86233884
Word MarkCAVENDER'S DON'T JUST WEAR IT. LIVE IT.
Filing DateThursday, March 27, 2014
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateSunday, July 4, 2021
Registration Number4624777
Registration DateTuesday, October 21, 2014
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 5, 2014

Trademark Statements


Description of MarkThe mark consists of the word "Cavender's" in red outlined in black and the words "Don't Just Wear It. Live It." in black below that with a red arch outlined in black beneath that.
Pseudo MarkCAVENDER'S DO NOT JUST WEAR IT. LIVE IT.
Indication of Colors claimedThe color(s) red and black is/are claimed as a feature of the mark.
Goods and Servicesretail stores featuring western clothing, boots, hats, and accessories

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 9, 2014
Primary Code035
First Use Anywhere DateThursday, February 27, 2014
First Use In Commerce DateThursday, February 27, 2014

Trademark Owner History


Party NameCavender Investment Properties, Ltd.
Party Type30 - Original Registrant
Legal Entity Type13 - Limited Partnership
AddressTyler, TX 75701

Party NameCavender Investment Properties, Ltd.
Party Type20 - Owner at Publication
Legal Entity Type13 - Limited Partnership
AddressTyler, TX 75701

Party NameCavender Investment Properties, Ltd.
Party Type10 - Original Applicant
Legal Entity Type13 - Limited Partnership
AddressTyler, TX 75701

Trademark Events


Event DateEvent Description
Wednesday, May 21, 2014ASSIGNED TO EXAMINER
Tuesday, May 27, 2014PRIORITY ACTION E-MAILED
Monday, March 31, 2014NEW APPLICATION ENTERED
Wednesday, April 9, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 10, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, May 27, 2014PRIORITY ACTION WRITTEN
Tuesday, May 27, 2014NOTIFICATION OF PRIORITY ACTION E-MAILED
Tuesday, August 5, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, June 6, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 6, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 6, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 9, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 25, 2014ASSIGNED TO LIE
Saturday, June 28, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, July 16, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 5, 2014PUBLISHED FOR OPPOSITION
Monday, October 21, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, February 2, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 21, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 20, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, June 28, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 28, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 28, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, June 28, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 11, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, October 21, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, October 3, 2024TEAS SECTION 8 & 9 RECEIVED
Wednesday, October 18, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 2, 2021POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, June 28, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Sunday, July 4, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, July 4, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED