| Description of Mark | The mark consists of The California Route 66 logo consists of a distinctive design element featuring a stylized shield, reminiscent of historical highway signage, prominently displaying the text "Route 66." The shield design includes the following key features: Shield Outline: The outer shape of the shield is a traditional highway sign outline with a curved top and straight sides, which taper to a point at the bottom. The outline is bold and solid, providing a clear and easily recognizable shape. Color Scheme: The primary colors used in the logo are black, white. The interior of the shield is divided into two horizontal sections: The upper section is white, containing the word "CALIFORNIA" in black, uppercase, serif font. The word is centered above a solid bold line. Centered below the solid bold line is the word "ROUTE" and is black, Centered below the word "ROUTE" are the enlarged numbers "66" in Black, Bold, Uppercase font. The number "66" is centered in the lower black section, occupying a prominent position to ensure high visibility. Background Elements: The background behind the shield features subtle a series of three "V" shapes with alternating black and white color scheme, enhancing the logo's connection to California while maintaining focus on the shield. The size of the "V" shapes decrease in vertical length and placed in the center of each shape with the bottom of the "V" shape centered and pointing in a downward direction. Additional Features: Below the shield, there is a banner element with the text "MUSEUM" in capital letters. This banner slightly curved downward at each end, and overlaps the bottom point of the shield, creating a cohesive and integrated design. A rectangle box centered across, and overlapping, the lower portion of the pointed end of the "V" with the name of the city "VICTORVILLE" where the Museum is located. Typography: The word "Route" uses a traditional, serif typeface that evokes a sense of nostalgia and heritage, aligning with the historical significance of Route 66. The number "66" uses a bold, sans-serif typeface, ensuring clarity and impact. Overall Design: The combination of the shield, text, and background elements creates a visually balanced logo that is both modern and timeless. The use of retro "V" shapes below the iconic sign accents the design and adds a touch of elegance and prestige. Goods and Services: The California Route 66 logo will be used in connection with the following goods and services: Clothing and Apparel: T-shirts, hats, jackets, and other clothing items featuring the California Route 66 logo. Souvenirs and Collectibles: Keychains, magnets, postcards, coffee mugs, and other memorabilia featuring the California Route 66 logo. Travel and Tourism Services: Promotional materials, brochures, and signage related to travel and tourism along California Route 66. Events and Attractions: Marketing and promotional materials for events, museums, and attractions located along or themed around California Route 66.. |
