| Serial Number | 99975469 |
| Word Mark | BW BLACK WHITE |
| Filing Date | Tuesday, December 2, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Monday, July 13, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Shampoos; Hair conditioner; Non-medicated beard care preparations, namely, shampoos; Non-medicated dandruff shampoo; Pomades for cosmetic purposes; Hair pomades; Cosmetic powder; Perfume; Hair gels; Hair creams; Shaving creams; After-shave lotions; Aftershave; Facial scrubs; Facial moisturizers; Bleaching preparations for cosmetic purposes; Hydrogen peroxide for cosmetic purposes; Hair dyes |
| Description of Mark | The mark consists of a stylized monogram comprised of the letters “B” and “W” interwoven, followed below by the wording "BLACK WHITE" in bold stylized letters centralized in the image. |
| Pseudo Mark | BLACK WHITE BLACK WHITE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 2, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Asher Industria LTDA |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Belo Horizonte/MG 31250535 BR |
| Event Date | Event Description |
| Tuesday, December 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, December 2, 2025 | NEW APPLICATION ENTERED |
| Sunday, March 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, April 5, 2026 | ASSIGNED TO EXAMINER |
| Friday, April 10, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, April 10, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, April 10, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 15, 2026 | TEAS REQUEST TO DIVIDE RECEIVED |
| Tuesday, June 23, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 23, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 23, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 2, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, June 15, 2026 | DIVISIONAL REQUEST RECEIVED |
| Tuesday, July 7, 2026 | DIVISIONAL PROCESSING COMPLETE |
| Monday, July 13, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |