BUY BETTER. WEAR LONGER. Trademark

Trademark Overview

On Wednesday, September 15, 2021, a trademark application was filed for BUY BETTER. WEAR LONGER. with the United States Patent and Trademark Office. The USPTO has given the BUY BETTER. WEAR LONGER. trademark a serial number of 97029731. The federal status of this trademark filing is REGISTERED as of Tuesday, May 28, 2024. This trademark is owned by Levi Strauss & Co.. The BUY BETTER. WEAR LONGER. trademark is filed in the Clothing & Apparel Products category with the following description:

Clothing, namely, jeans, shirts, and jackets
buy better. wear longer.

General Information

Serial Number97029731
Word MarkBUY BETTER. WEAR LONGER.
Filing DateWednesday, September 15, 2021
Status700 - REGISTERED
Status DateTuesday, May 28, 2024
Registration Number7402521
Registration DateTuesday, May 28, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 24, 2022

Trademark Statements

Goods and ServicesClothing, namely, jeans, shirts, and jackets

Classification Information

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, October 21, 2021
Primary Code025
First Use Anywhere DateTuesday, May 31, 2022
First Use In Commerce DateTuesday, May 31, 2022

Trademark Owner History

Party NameLevi Strauss & Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111
Party NameLevi Strauss & Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111
Party NameLevi Strauss & Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111

Trademark Events

Event DateEvent Description
Saturday, September 18, 2021NEW APPLICATION ENTERED
Tuesday, September 21, 2021TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, October 21, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 28, 2021ASSIGNED TO LIE
Friday, October 29, 2021PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, April 19, 2022ASSIGNED TO EXAMINER
Wednesday, April 20, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 4, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 24, 2022PUBLISHED FOR OPPOSITION
Tuesday, May 24, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 19, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, January 18, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, January 18, 2023SOU EXTENSION 1 FILED
Wednesday, January 18, 2023SOU EXTENSION 1 GRANTED
Friday, January 20, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, February 14, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 14, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 14, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 17, 2023SOU TEAS EXTENSION RECEIVED
Monday, July 17, 2023SOU EXTENSION 2 FILED
Monday, July 17, 2023SOU EXTENSION 2 GRANTED
Wednesday, July 19, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 17, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, January 17, 2024SOU EXTENSION 3 FILED
Wednesday, January 17, 2024SOU EXTENSION 3 GRANTED
Friday, January 19, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, March 11, 2024USE AMENDMENT FILED
Monday, March 11, 2024TEAS STATEMENT OF USE RECEIVED
Monday, April 1, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, April 1, 2024STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 23, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 23, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 28, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, May 28, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Wednesday, December 4, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Related Keywords

longer wear better jackets shirts jeans namely clothing