| Serial Number | 98644678 |
| Word Mark | BRAND POUR BIEN DESIRER JOE BRAND |
| Filing Date | Thursday, July 11, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 11, 2025 |
| Description of Mark | The mark consists of a crest that has a curved ribbon with the word "BRAND" written on it in a stylized font. Below the ribbon is the rendering of a knights helmet facing the left. Beneath the helmet is a shield with the rendering of a lion centered on it. The background of the shield is split diagonally. The bottom half of the shield is shaded in with five unshaded dots on the shaded portion while the upper unshaded portion has 4 shaded dots on it. There is another curved ribbon on the bottom with the words "POUR BIEN DESIRER" written in a stylized font. The sides of the crest have several curved and round shapes that make up either side. To the right of the crest are the words "JOE BRAND" written in a stylized font. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | On-line retail store services featuring fragrances, candles, apparel, jewelry, accessories, shoes, handbags, cosmetics, home goods, and seasonal foods and gift sets; Retail store services featuring fragrances, candles, apparel, jewelry, accessories, shoes, handbags, cosmetics, home goods, and seasonal foods and gift sets |
| NOT AVAILABLE | "Brand" |
| Translation of Words in Mark | The English translation of BRAND POUR BIEN DESIRER in the mark is BRAND TO DESIRE WELL. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 11, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 30, 1934 |
| First Use In Commerce Date | Friday, November 30, 1934 |
| Party Name | Joe Brand, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Laredo, TX 78041 |
| Party Name | Joe Brand, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Laredo, TX 78041 |
| Event Date | Event Description |
| Friday, July 12, 2024 | NEW APPLICATION ENTERED |
| Sunday, February 2, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, February 2, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 3, 2025 | ASSIGNED TO EXAMINER |
| Thursday, February 6, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, February 6, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 6, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, February 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 14, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 5, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 11, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 11, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |