BORN ONCE. REGISTERED FOREVER. Trademark
Trademark Overview
On Tuesday, November 25, 2025, a trademark application was filed for BORN ONCE. REGISTERED FOREVER. with the United States Patent and Trademark Office. The USPTO has given the BORN ONCE. REGISTERED FOREVER. trademark a serial number of 99516664. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, April 21, 2026. This trademark is owned by MGA ENTERTAINMENT, INC.. The BORN ONCE. REGISTERED FOREVER. trademark is filed in the Toys & Sporting Goods Products category with the following description:
TOYS AND PLAYTHINGS, NAMELY, ACTION FIGURES AND PLAYSETS THEREFOR; ACTION SKILL GAMES; DOLLS AND ACCESSORIES THEREFOR; DOLL CLOTHING; DOLL PLAYSETS; PLUSH AND SOFT SCULPTURE TOYS; TOY VEHICLES AND ACCESSORIES THEREFOR; TOY VEHICLE PLAYSETS
General Information
| Serial Number | 99516664 |
| Word Mark | BORN ONCE. REGISTERED FOREVER. |
| Filing Date | Tuesday, November 25, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, April 21, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 21, 2026 |
Trademark Statements
| Goods and Services | TOYS AND PLAYTHINGS, NAMELY, ACTION FIGURES AND PLAYSETS THEREFOR; ACTION SKILL GAMES; DOLLS AND ACCESSORIES THEREFOR; DOLL CLOTHING; DOLL PLAYSETS; PLUSH AND SOFT SCULPTURE TOYS; TOY VEHICLES AND ACCESSORIES THEREFOR; TOY VEHICLE PLAYSETS |
Classification Information
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 25, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | MGA ENTERTAINMENT, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311
US |
| Party Name | MGA ENTERTAINMENT, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, November 25, 2025 | NEW APPLICATION ENTERED |
| Tuesday, November 25, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 25, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 25, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
