BONAFIDE U LIVE TRUE. Trademark

Trademark Overview


On Tuesday, January 31, 2017, a trademark application was filed for BONAFIDE U LIVE TRUE. with the United States Patent and Trademark Office. The USPTO has given the BONAFIDE U LIVE TRUE. trademark a serial number of 87319035. The federal status of this trademark filing is REGISTERED as of Tuesday, April 2, 2019. This trademark is owned by Civility's Cool, Inc.. The BONAFIDE U LIVE TRUE. trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Educational services in the field of youth behavior, namely, arranging workshops and group activities; providing a web site featuring non-downloadable instructional videos in the field of behavior

Men's and women's clothing, namely, tops, shirts, T-shirts, jackets, and sweatshirts

Online retail store services featuring men's and women's clothing

General Information


Serial Number87319035
Word MarkBONAFIDE U LIVE TRUE.
Filing DateTuesday, January 31, 2017
Status700 - REGISTERED
Status DateTuesday, April 2, 2019
Registration Number5716141
Registration DateTuesday, April 2, 2019
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 4, 2017

Trademark Statements


Goods and ServicesEducational services in the field of youth behavior, namely, arranging workshops and group activities; providing a web site featuring non-downloadable instructional videos in the field of behavior
Description of MarkThe mark consists of the stylized capitalized word "BONAFIDE" intersecting a large capital letter "U". The words "LIVE TRUE." appear below in small letters. The words "BONAFIDE" and "LIVE TRUE." appear in the color black and the letter "U" appears in the color blue.
Goods and ServicesMen's and women's clothing, namely, tops, shirts, T-shirts, jackets, and sweatshirts
Indication of Colors claimedThe color(s) blue and black is/are claimed as a feature of the mark.
Goods and ServicesOnline retail store services featuring men's and women's clothing

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, February 3, 2017
Primary Code025
First Use Anywhere DateMonday, July 31, 2017
First Use In Commerce DateMonday, July 31, 2017

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 3, 2017
Primary Code035
First Use Anywhere DateMonday, July 31, 2017
First Use In Commerce DateMonday, July 31, 2017

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, February 3, 2017
Primary Code041
First Use Anywhere DateThursday, November 30, 2017
First Use In Commerce DateThursday, November 30, 2017

Trademark Owner History


Party NameCivility's Cool, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEdina, MN 55402

Party NameCivility's Cool, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEdina, MN 55402

Party NameCivility's Cool, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEdina, MN 55402

Trademark Events


Event DateEvent Description
Tuesday, April 2, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, February 25, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 25, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, February 25, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 25, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 2, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, February 26, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, February 25, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, February 15, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 15, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 15, 2019ASSIGNED TO LIE
Monday, February 11, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 17, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, August 17, 2018NON-FINAL ACTION E-MAILED
Friday, August 17, 2018SU - NON-FINAL ACTION - WRITTEN
Tuesday, August 7, 2018STATEMENT OF USE PROCESSING COMPLETE
Thursday, August 2, 2018USE AMENDMENT FILED
Thursday, August 2, 2018TEAS STATEMENT OF USE RECEIVED
Friday, March 2, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 1, 2018SOU EXTENSION 1 GRANTED
Monday, February 26, 2018SOU EXTENSION 1 FILED
Thursday, March 1, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 26, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, August 29, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 4, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 4, 2017PUBLISHED FOR OPPOSITION
Wednesday, June 14, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 23, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 22, 2017EXAMINER'S AMENDMENT ENTERED
Monday, May 22, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, May 22, 2017EXAMINERS AMENDMENT E-MAILED
Monday, May 22, 2017EXAMINERS AMENDMENT -WRITTEN
Wednesday, May 3, 2017EXAMINER'S AMENDMENT ENTERED
Wednesday, May 3, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, May 3, 2017EXAMINERS AMENDMENT E-MAILED
Wednesday, May 3, 2017EXAMINERS AMENDMENT -WRITTEN
Wednesday, April 26, 2017ASSIGNED TO EXAMINER
Saturday, February 4, 2017NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, February 3, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 3, 2017NEW APPLICATION ENTERED