BLACK WILLIE Trademark
Trademark Overview
On Friday, December 5, 2025, a trademark application was filed for BLACK WILLIE with the United States Patent and Trademark Office. The USPTO has given the BLACK WILLIE trademark a serial number of 99532042. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, April 9, 2026. The BLACK WILLIE trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:
Entertainment services, namely, providing a fictional character for use in storytelling, branding, and promotional appearances; development and production of branded character content for social media, retail environments, vending machine interactions, and advertising campaigns; entertainment services in the nature of a mascot for promotional events and brand activations.
Apparel, namely, hats, shirts, jackets, and clothing items featuring the Black Willie character.
Retail vending machine services featuring snack foods, beverages, branded merchandise, and consumer goods; retail store services featuring character-based merchandise and novelty items associated with the fictional character Black Willie; online retail store services featuring apparel, hats, accessories, collectibles, and printed materials associated with the Black Willie character; promotional marketing services featuring a character mascot for use in vending and retail brand activations.
General Information
| Serial Number | 99532042 |
| Word Mark | BLACK WILLIE |
| Filing Date | Friday, December 5, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Thursday, April 9, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Entertainment services, namely, providing a fictional character for use in storytelling, branding, and promotional appearances; development and production of branded character content for social media, retail environments, vending machine interactions, and advertising campaigns; entertainment services in the nature of a mascot for promotional events and brand activations. |
| Indication of Colors claimed | The color(s) Gold, black, and purple is/are claimed as a feature of the mark. |
| Goods and Services | Apparel, namely, hats, shirts, jackets, and clothing items featuring the Black Willie character. |
| Description of Mark | The mark consists of the stylized wording "Black Willie," with the word "Black" appearing in black with gold outline and flourishes, and the word "Willie" appearing in purple with gold outline and a gold flourish underneath, all in ornamental script on a dark background. The colors gold, black, and purple are claimed as a feature of the mark. |
| Goods and Services | Retail vending machine services featuring snack foods, beverages, branded merchandise, and consumer goods; retail store services featuring character-based merchandise and novelty items associated with the fictional character Black Willie; online retail store services featuring apparel, hats, accessories, collectibles, and printed materials associated with the Black Willie character; promotional marketing services featuring a character mascot for use in vending and retail brand activations. |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Chicago, IL 60628
US |
Trademark Events
| Event Date | Event Description |
| Friday, December 5, 2025 | NEW APPLICATION ENTERED |
| Friday, December 5, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, April 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 1, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 9, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 9, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, April 9, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, April 9, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
