Trademark Overview
On Friday, December 5, 2025, a trademark application was filed for BLACK WILLIE with the United States Patent and Trademark Office. The USPTO has given the BLACK WILLIE trademark a serial number of 99531947. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, December 5, 2025. The BLACK WILLIE trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:
Entertainment services, namely, providing a fictional character for use in storytelling, branding, and promotional appearances; development and production of branded character content for social media, retail environments, vending machine interactions, and advertising campaigns; entertainment services in the nature of a mascot for promotional events and brand activations.
Apparel, namely, hats, shirts, jackets, and clothing items featuring the Black Willie character.
Retail vending machine services featuring snack foods, beverages, branded merchandise, and consumer goods; retail store services featuring character-based merchandise and novelty items associated with the fictional character Black Willie; online retail store services featuring apparel, hats, accessories, collectibles, and printed materials associated with the Black Willie character; promotional marketing services featuring a character mascot for use in vending and retail brand activations.
