| Serial Number | 90384044 |
| Word Mark | BHFO BEST BRANDS. BETTER PRICES. |
| Filing Date | Tuesday, December 15, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 7, 2021 |
| Registration Number | 6580152 |
| Registration Date | Tuesday, December 7, 2021 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, September 21, 2021 |
| Goods and Services | On-line advertising and marketing services; On-line retail store services featuring clothing |
| NOT AVAILABLE | "BEST BRANDS. BETTER PRICES." |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 23, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 13, 2020 |
| First Use In Commerce Date | Friday, November 13, 2020 |
| Party Name | GRACE & LABEL LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CENTER POINT, IA 52213 US |
| Party Name | FARMERS & MERCHANTS SAVINGS BANK |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CEDAR RAPIDS, IA 52402 US |
| Party Name | BHFO, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cedar Rapids, IA 52404 US |
| Party Name | BHFO, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cedar Rapids, IA 52404 US |
| Party Name | BHFO, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cedar Rapids, IA 52404 US |
| Event Date | Event Description |
| Friday, December 18, 2020 | NEW APPLICATION ENTERED |
| Tuesday, February 23, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 7, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, June 8, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 8, 2021 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 8, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 18, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 18, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 19, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, July 18, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, July 18, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, July 18, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, July 18, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, August 12, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 1, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 21, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 21, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 7, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, April 15, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |