BEVERLY HILLS Trademark

Trademark Overview


On Tuesday, July 6, 2021, a trademark application was filed for BEVERLY HILLS with the United States Patent and Trademark Office. The USPTO has given the BEVERLY HILLS trademark a serial number of 90812264. The federal status of this trademark filing is FIFTH EXTENSION - GRANTED as of Wednesday, October 23, 2024. This trademark is owned by City of Beverly Hills. The BEVERLY HILLS trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Education and entertainment services, namely, organizing and conducting community cultural, recreational, and safety-preparedness events; educational classes and events for adults and youths in the fields of art, dance, music, fine arts, foreign language, coping with disabilities, athletics, homemaking, computers, leisure activities, personal development, government, politics, and science; cable television programming; providing entertainment information about community, cultural, civic events and entertainment attractions, via the computer or computer networks; providing information about education, via the computer or computer networks

Promoting recreation and tourism in Southern California
beverly hills

General Information


Serial Number90812264
Word MarkBEVERLY HILLS
Filing DateTuesday, July 6, 2021
Status734 - FIFTH EXTENSION - GRANTED
Status DateWednesday, October 23, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 10, 2022

Trademark Statements


Goods and ServicesEducation and entertainment services, namely, organizing and conducting community cultural, recreational, and safety-preparedness events; educational classes and events for adults and youths in the fields of art, dance, music, fine arts, foreign language, coping with disabilities, athletics, homemaking, computers, leisure activities, personal development, government, politics, and science; cable television programming; providing entertainment information about community, cultural, civic events and entertainment attractions, via the computer or computer networks; providing information about education, via the computer or computer networks
Description of MarkThe mark consists of the wording "BEVERLY HILLS" within the shape of a shield. The shield itself features a decorative border that creates two symmetrical scrolls at the bottom of the shield.
Section 2(f) Limitation StatementAS TO BEVERLY HILLS
Goods and ServicesPromoting recreation and tourism in Southern California

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, September 14, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, September 14, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCity of Beverly Hills
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressBeverly Hills, CA 90210

Party NameCity of Beverly Hills
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressBeverly Hills, CA 90210

Trademark Events


Event DateEvent Description
Friday, July 9, 2021NEW APPLICATION ENTERED
Tuesday, September 14, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 15, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, March 25, 2022ASSIGNED TO EXAMINER
Wednesday, March 30, 2022TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, March 30, 2022PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Sunday, April 3, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 20, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 10, 2022PUBLISHED FOR OPPOSITION
Tuesday, May 10, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 5, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, January 4, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, January 4, 2023SOU EXTENSION 1 FILED
Wednesday, January 4, 2023SOU EXTENSION 1 GRANTED
Friday, January 6, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 30, 2023SOU TEAS EXTENSION RECEIVED
Friday, June 30, 2023SOU EXTENSION 2 FILED
Friday, June 30, 2023SOU EXTENSION 2 GRANTED
Tuesday, July 4, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, December 13, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, December 13, 2023SOU EXTENSION 3 FILED
Wednesday, December 13, 2023SOU EXTENSION 3 GRANTED
Friday, December 15, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 3, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, July 3, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 3, 2024SOU EXTENSION 4 FILED
Wednesday, July 3, 2024SOU EXTENSION 4 GRANTED
Wednesday, October 23, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, October 23, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 23, 2024SOU EXTENSION 5 GRANTED
Wednesday, October 23, 2024SOU EXTENSION 5 FILED